Patty Odell
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Agencies
Zippo Finds its Sweet Spot in Musical Events
The Zippo Manufacturing Co. is underway with its latest sponsorship, handled by Cenergy, called
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Spending on Marketing in Targeted/Traditional Media to Rise in 2012: VSS Forecast
Spending across all digital media, total U.S. communications industry spending increased 4.2% in 2011, from $1.076 trillion in 2010, according to the VSS Forecast Mid-Term Update
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Agencies
Loyalty Program Not Up to Snuff? Marketers May be the Problem.
In a new survey from SAS and Loyalty 360, 47% of marketers reported that their top priority was getting consumers to spend more. But a separate survey finds that half of loyalty members complain of feeling bombarded by spam and irrelevant offers. Can these groups get along?
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Agencies
Hertz Coupon Value Increases with Facebook Shares
Hertz is enabling consumers to increase the value of special offers by sharing those promotions with their social networks.
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Agencies
Pampers Facebook Community for Hispanic Moms Reaching 50,000 Likes
The Pampers Facebook page launched in April 2009 and now has more than 1 million likes. That
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Agencies
Coupon Distribution Drops Following Record Breaking Years
A new report finds that coupon distribution, savings values and redemption have dropped for the first time in 5 years.
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Social
Tips to Get More Fans to Share Your Facebook Content
Understanding your most active Facebook fans and targeting them with unique content can dramatically improve virality.
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Agencies
A 12 Year Local Racing Sponsorship is Paying Off for Tecate Light
Tecate Light reaps the benefits of a 12 year sponsorship of the Toyota Grand Prix of Long Beach.
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Agencies
A Little Tale About A Few Hairy Hockey Players
“Beard-a-Thon,” that zany promotion that taps into a long-standing tradition of National Hockey League players not shaving during the playoffs as a show of solidarity, is entering its fourth season.