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  • Mobile Ads Need to Work on Building Trust

    According to a report recently released by Nielsen, mobile ads lag far behind other forms of advertising when it comes to trustworthiness. Nevertheless, mobile ads are growing in popularity and importance, and are finding their way into more mobile apps.

  • Groupon and LivingSocial Attract Different Consumers, Display Advertisers

    Daily-deal sites are all the rage, and the wave is being led by Groupon and LivingSocial. They’re clearly ahead of the pack but what makes them different? According to comScore, each site attracts different sets of consumers and display advertisers.

  • LinkedIn: The Most Important Social Networking Account to Have?

    A new report from ROI Research sponsored by Performics found that nearly six out of 10 respondents deem LinkedIn as an important social networking account to have, more than any other social network.

  • Search Landscape Holds Steady in May, Google Making Moves

    The latest U.S. search figures from comScore are out, and they’’re not all that astonishing. The search landscape remained virtually unchanged in May from April, though the leader of the pack is making moves that aren’t reflected in these numbers.

  • The Week in Review

    Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

  • W4 Performance Ad Market Secures Additional $10 Million Financing

    In only in its 2nd year operating, W4 has quickly taken a leading position in the results-based online advertising marketplace, drawing customers for its advertisers through social media, paid search, subscriber data and other channels.

  • Android Increases Lead Over iOS, More Consumers Access Retail Content This Year

    According to the latest figures from comScore, Google’s Android smartphone OS increased its lead over the competition in the three months ending in April. A separate report from Millennial Media shows a significant boost in the number of consumers who are accessing retail content through their mobile…

  • Auto Insurance Liquidity Crisis

    Sometimes we hear about craziness in an industry, and it’s almost too complex to cover. The details make you scratch your head and want to keep asking questions. And, when you finally think you understand what is going on, you realize that you…

  • Edu Regs and The Law of Unintended Consequences

    Last week when writing about the two headed beasts of fraud and compliance, we felt that people could identify with fraud prevention more because if not kept in check it could wreck an entire business. Compliance on the other hand was like a speed…

  • The Week in Review

    Headlines from the industry. To receive daily updates please visit the Digital Moses fan page