Online loyalty programs attract members who may or may not be connecting to brands.The Internet hasn’t even reached its marketing potential yet, but online

The pride you once took in doing things your own special way may now be your own undoing. Standards, the common agreement on how things can and should

Step aerobics is so early ’90s. These days, the hottest class in gyms across the country is kick-boxing. The number of kick-boxers rose 65 percent to

Euro RSCG Worldwide, the New York City-based division of Havas Advertising Group, Paris, acquired Meridian Consulting Group. The Wilton, CT-based strategic

ACNielsen, Stamford, CT, has launched “My Nielsen//NetRatings,” an information delivery system for Internet audience measurement and analysis. The service

Aurora Foods has brought in two packaged goods veterans to steer the company through a legal crisis over its trade-promotion accounting practices.On April

Before the Internet came along, portals were entryways of varying design and construction – even bricks and mortar, to borrow a Web-wise word. Now they

Web marketing consultancy Lab 6.two.4, Salt Lake City, has launched a new service using “eye-tracking” analysis to determine behavior and survey methodology

The Census Bureau visits Main Street and Sesame Street to get more forms back.You may have passed a federal bean-counter on the highway this morning.The