According to the most recent numbers from Nielsen, visitors to Facebook’s website spent 6:40:32 (hh:mm:ss) on the site in September. Back in March, visitors spent 7:09:23 on the social network. This probably isn’t a very troubling sign though, since the decline is probably attributable to the emergence of mobile usage. According to Facebook, it has […]

If Groupon is counting on the holiday season to give its struggling business a boost, it’d better think again. According to a new study from Ipsos Public Affairs and Offers.com, daily deals are significantly less popular this year than they were last year. The study found that 71 percent of respondents say they shop online, […]

By Paul Taylor, founder and CEO of Webmarketing123

Social media moves fast! It seems like we’re only able to make it a few months before our newsfeeds are once again filled with complaints about Facebook’s latest design overhaul. Twitter has been no exception to the rule. In just a few months, the platform boasts a brand-new look and a handful of new features and advertising options. To make things a bit easier, we’ve compiled the platform’s most recent updates into one digestible post.

This continues our series of profiles of local-commerce companies. The purpose of these Q&A profiles is to give merchants, marketers and others in the industry a look at what some deal platforms out there are doing. These profiles are also meant to offer different perspectives on the future of the local-commerce industry. This week we’re […]

“Groupon Inc. is showing the risks of a young company shifting its business model — pivoting, to use techdom’s 2012 buzz word — and investors don’t like it.” As of around 11:15 a.m. EDT on Friday, GRPN is trading at $2.78, down 29.2 percent for the day and down 86.1 percent from its $20 IPO […]

Instagram introduced Web-based profile pages this week. While the rollout is currently limited to select users and brands, others will see their profile pages in the coming weeks. At first glance, this doesn’t seem like anything significant just yet

The realm of small-business online marketing doesn’t have the kinds of proven consumer behavior that brick-and-mortar retail businesses do. Norms are still forming. But here’s what is known: 73 percent of inbound leads are not sales-ready, and marketers place too much emphasis on generating leads while losing sight of the real goal. They overlook the […]

Pinterest has emerged as a very popular source of referral traffic

Groupon reported a net loss of $3 million, or zero cents per share, in the third quarter. While this marked an improvement from its net loss of $54.2 million in the same quarter last year, shares of GRPN plummeted in after-hours trading, as the company was expected to post revenue of $590 million, or 3 […]

Justin Bieber, Psy and, yes, even Rebecca Black have tasted varying forms of success on YouTube, the