LinkedIn is, unsurprisingly, the go-to social media platform for B2B lead generation, but Facebook isn’t too far behind. The question is whether B2B marketers know how to maximize their lead-gen efforts on Facebook, which is known much more for its ability to reach consumers rather than business decision-makers. A slideshow posted by HubSpot on SlideShare […]

According to a study from Interactive Advertising Bureau (IAB) and Ovum, brand marketers’ mobile budgets grew 142 percent between 2011 and 2013. In the update to the 2011 “Marketer Perceptions of Mobile Advertising” survey, 32 percent of marketers say they have annual mobile budgets exceeding $300,000, which dwarfs the 7 percent of marketers who had […]

By Michael Weissman, chairman and CEO, SYNQY Corp.

Companies make huge investments in brand marketing — nearly $500 billion globally each year — to communicate as effectively and beautifully as possible. But as soon as they distribute their brand content to resellers, blogs, social media and other online outlets, the content becomes out-of-date, old content gets reused and/or new content gets misused. In other words, it’s one hot mess.

PPC advertising isn’t just for e-commerce websites

Facebook is turning its ear to its users in order to show them more relevant ads. According to a post from Hong Ge, the social network’s engineering manager of News Feed Ads, the company is “working on some updates to the ads algorithm to improve the relevance and quality of the ads people see.” Ge […]

The Federal Communications Commission (FCC) enacted the Telephone Consumer Protection Act of 1991 (TCPA), which shields consumers from unwanted telemarketing calls, prerecorded or autodialed calls (“robocalls“), fax transmissions, and text messages. However, on Feb. 15, the FCC revealed that it would adopt two revisions that will go into effect on Oct. 16: one that requires […]

It’s no secret that lead scoring is important for marketers and sales teams: Two-thirds of marketers said lead scoring is important to their success, according to HubSpot’s “2013 State of Inbound Marketing” report. However, what might not be so apparent is that there’s a lot that can be done to improve how leads are scored. […]

Que Commerce, a digital marketing firm, has shared an infographic offering a thorough overview of digital marketing for real estate agents. It covers the top 10 real estate sites, the current vs. trending lead-generation model, the implications of popular online marketing channels for prospects, the power of search and what the real estate lead funnel […]

By Jonathan L. Pompan, Esq., Venable LLP

New York Attorney’s General has brought new attention to the manipulation of consumer-review websites and the practice of “astroturfing” by search engine optimization companies that flooded the Internet with fake consumer reviews on websites.

Last week, USA Today reported that Google is working on an alternative to third-party cookies, which has significant implications for advertisers and stakeholders that earn their keep from the current paradigm of online tracking. The anonymous identifier for advertising, dubbed “AdID,” is largely a mystery at this point, but it’s not too early to consider […]