Brian Quinton

• Stake Your Agency’s Claim to the PROMO 100

  Follow in the footsteps of the principals of TracyLocke (left), last year’s PROMO 100 Agency of the Year. The most authoritative ranking of promotional agencies in the industry, is NOW OPEN for 2012 submissions.

• Agencies

  SELF Launches “Workout in the Park” Social Game on Facebook

  An online game as motivation to head out to the gym? Sure. Conde Nast

• Agencies

  MMA Guidelines Create Order Out of a Tangle Of Mobile Ad Sizes

  To standardize display ads on mobile devices and thus make them easier for brand and media managers to buy, the Mobile Marketing Association has arrived at six standard units for mobile phones and recommended specific ad sizes for use on tablet devices.

• Agencies

  VW Gets Strong Click Rates from Location-Based Super Bowl Campaign

  For its third commercial appearance at the Super Bowl, VW wanted a way to make its ads stand out from the clutter of other car commercials. The company chose to partner with JiWire on free WiFi access around Indianapolis before, during and after the game, in return for watching its TV spot before login.

• Digital

  Chevy Sonic’s Web Presence Pushes Content as Much as Cars

  Chevy rolled out the entire content package last month around its Super Bowl ad featuring a sky-diving, bungee-jumping, kickflipping Sonic, with a web site, www.LetsDoThis.com, full of clips relating to the stunt driving and music that went into that 60-second spot

• New Look, Same Great Taste

  That’s what my everyday coffee brand tells me I

• Chief Marketer, Promo Unveil New Web Site, “Top Marketer” Game

  We’ve optimized our web site to converge the content strengths of Promo and Chief Marketer, reflecting today’s marketing environment. Check out the new site and register to play “Top Promotional Marketer” and win glory and gift cards!

• Agencies

  Why Your Brand Should Get Active in Pinterest—and How

  Pinterest is the latest social platform to draw marketers’ attention for its swift user growth and its abaility to drive traffic to web sites. The rules are still being made, but here’s some sound thinking on how to get pinning, and winning.

• Agencies

  How Well Do You Know “Do Not Call” Rules?

  Can you define an “existing business relationship”, and do you know what customers you have one with? Do you know if you can phone prospects just because they entered your contest? You need to be sure, because the FTC is taking an interest..

• Agencies

  Prospecting on All Platforms: Chief Marketer’s 2012 Lead Gen Survey

  Whether your brand sells to consumers or to other businesses, chances are you’re looking for leads in lots of new places.