Beth Negus Viveiros
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Email
Email, Social Help Garden Girl Skin Care Connect With Consumers
Garden Girl Skin Care is using a mix of email marketing, social media and a presence at local live events to build brand awareness.
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Agencies
Belmont Savings Creates Community with Customer Acquisition Campaign
Belmont Savings Bank is hoping a new campaign featuring TV spots supported by email, live events and in-brands promotions will entice customers away from mega-competitor Bank of America.
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Content Management Key to Consistent Brand Image Online
Once upon a time, a marketer
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Email
Holiday Email Watch: Happy Birthday America! Now Go Buy Something!
Oh, say can you seeeeeeee your inbox? I can see mine, and can report that email marketers did not take a holiday on Independence Day.
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Five Tips for Effective Localized Marketing
How does your marketing team ensure that your brand is being prominently placed in search results and appropriately considered by consumers near your brand
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Agencies
Strengthening Global B2B Relationships With Cultural Understanding
Understanding cultural differences can help B2B marketers build relationships
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Email
Emails We Love: Bye to Sprout and The Wiggles
Sometimes, one unsubscribes from an email program because they’re fed up
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Data & Analytics
4 Tricks for Boosting Your Email Marketing Performance
Chief Marketer recently talked with Ross Kramer, CEO of Listrak, who shared ideas on ways to grow your email list and improve the performance of your email marketing initiatives.
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Agencies
Emails We Love: UK Round-Up With Boden, H&M and Jigsaw
This week, Emails We Love takes a skip across the pond, to see what several fashionable U.K. retailers with U.S. presences are offering in their email range.
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Email
Video Emails Help Hutton Hotel Engage With Meeting Planners
An email campaign featuring video highlighting the property’s event space has helped Nashville’s Hutton Hotel create interest with meeting planners and promote the property as a conference destination.