Beth Negus Viveiros
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Agencies
2012 PRO Award Finalist: Alcone for LG MobileComm USA
Cellular phone maker LG challenges the fastest thumbs in the nation every year in its annual LG U.S. National Texting Championship.
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Agencies
2012 PRO Award Finalist: Ryan Partnership for Unilever
Ryan Partnership was charged with getting consumers talking and sharing news about Magnum Ice Cream virally, and encouraging them to buy in-store.
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Mobile
2012 PRO Award Finalist: Nickelodeon for Sony Pictures
Sony Pictures used a mobile campaign centering on the theme “Naughty or Nice” to engage moviegoers to see “Arthur Christmas.”
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Social
2012 PRO Award Finalist: redpepper for Kirkland’s
To take Kirkland’s’ Facebook page to the next level, redpepper designed the Cha-Ching! promotion.
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Creating Brand Buzz With Moms and Geeks
Brands as diverse as Cartoon Network, Hershey’s and Trojan are using events like BlogHer and Comic-Con to connect with consumers.
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Agencies
A New “Outlook” on Personal Email
Microsoft made the next big move in the email world yesterday, introducing Outlook.com as a personal email service that will replace HotMail.
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Agencies
Revolution Targets the Sporting Life
Athletes work constantly to strengthen their bodies. In a similar fashion, Chicago-based Revolution uses sports to help brands strengthen customer relationships.
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Social
The Active Network Trains Active Ambassadors
Physically active consumers are an attractive demographic for advertisers. But reaching those individuals through sponsorships can be a costly and complicated process.
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George P. Johnson Makes Events Social
Thanks to social media, an event is now a trigger in a bigger engagement strategy, says Jeff Rutchik of George P. Johnson, the #12 agency in the 2012 Promo 100.
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In Wake of Aurora, Warner Bros. Makes the Right Moves
No matter how well prepared they were, Warner Bros. could never have predicted the horrible tragedy in Aurora, CO during an opening night showing of “The Dark Knight Rises.”