Beth Negus Viveiros, Author at Chief Marketer

5 Tips for Implementing Account Based Marketing

Account based marketing (ABM) requires great customer information, which means the best opportunities exist at your current customers.

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Mobile App Is Smooth Sailing for Princess Cruises

A mobile app is helping Princess Cruises’ passengers keep up with events on-ship—and helping the company collect a wealth of customer data and feedback.

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5 Tips for Smoother Marketing Tech Implementations

Are you getting ready to migrate to a new marketing tech platform? If you want it to go smoothly, make sure all parties involved are on the same page.

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For Lego, Content Builds Retail Sales and Engagement

Inspiring the builders of tomorrow as well as the purchases of today is key to the architecture of Lego’s content marketing plan.

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Marketing EDGE Honors Pam Larrick, Quad/Graphics

Pamela Larrick, the CEO of Javelin Marketing Group, received the Edward N. Mayer Jr. Education Leadership Award Sunday during the annual Marketing EDGE awards.

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Driving Webinar Registrations and Conversions

You can have the best webinar content in the world. But if you don’t drive registrations and conversions, you’ve failed.

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Engaging Customers With Data Intelligence: Webinar

Effectively leveraging data is essential if you want to optimize your customers’ experience with your brand and make the most of your marketing investments.

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Four Steps for Better Content Marketing

Planning and generating content that converts leads into customers is no easy feat, even for the most seasoned marketers.

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Cleese and Offerman See the Funny Side of Content Marketing

It’s never a good thing to take yourself too seriously. Content Marketing World made sure that attendees had a chance to laugh, with keynotes by John Cleese and Nick Offerman.

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Data Helps Kraft Cook Up a Segmented Content Strategy

Kraft Foods was doing content marketing before content marketing was cool—heck, they were doing it before anyone even knew what was content marketing.