Beth Negus Viveiros, Author at Chief Marketer

Using Marketing Dashboards to Visualize Success

Discover how marketing dashboards can help you answer your organization’s burning questions, and the 8 commandments of dashboard design.

Digital

In-Store Pick-Up is Key to Kohl’s Evolving Omnichannel Journey

Digital is influencing omnichannel consumer behavior, says Kohl’s Basam Abdallah. That makes it imperative for retail & digital to work in harmony.

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13 Secrets to Driving Response: Free Webinar

How can you engage these potential buyers and turn them into loyal customers? Join us for a free live webinar where we’ll reveal “13 Surprising Brain Science Secrets That Drive Response”

Data & Analytics

Six Key Points in a Data Breach: How to React

Notifying customers about a data breach is hard, because it can be more art than science.

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Why B2B Brands Need Customer Advocates

Customer advocates can help B2B marketers take advantage of the passion of their most loyal fans, and deliver business value.

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Using Customer Data to Improve Marketing ROI

Even the most well-planned engagement strategies can be undercut by incomplete, inconsistent, fragmented and inaccurate customer data.

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Digital Leads 2016 B2B Marketing Spending Growth

Digital is accounting for more than half of B2B marketing spending, but print is still a relevant force for many organizations.

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New App Helps Hartford Funds Reach Financial Advisors

A pair of new mobile apps is helping Hartford Funds market to both internal reps and financial advisors who recommend products to their customers.

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Mattel Becomes Relevant Again By Reinventing Barbie

Barbie has always been a gal of action, and her latest big move was to help reinvent Mattel, the company that created her.

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Live From Adobe: The Social Sides of Comedy Central, McDonald’s and George Clooney

Keynoters at this week’s Adobe Summit shared the importance of engagement and why they do (or in Clooney’s case don’t) use social media.