Beth Negus Viveiros, Author at Chief Marketer

Keurig, Wayfair & Ashley Stewart Get Personal

Customers have a lot of options online when it comes to shopping. Making a personal connection is one way to differentiate your site and make it a repeat destination.

Agencies

Hiscox Continues Focus on the Positive with “I’mpossible”

Marketing in the insurance space tends to highlight the negative, but Hiscox looks at the upside to taking risks in its new “I’m Possible campaign.

Agencies

West Elm: Come for the Shopping, Stay for the Night?

In a move to extend its brand, furniture retailer West Elm is planning to open boutique hotels in five cities.

Agencies

PURLs Engage Nationwide and Yodle Direct Mail Recipients

Everyone is the star of their own movie, and personalized URLs (PURLs) are one way to put direct mail prospects’ names in lights.

Agencies

ABM Helps Engage B2B Buyers

Early results of a survey on ABM trends by Scratch and demandDrive show that a little over a third of B2B companies have an ABM program in place, and 17% are in the process of launching one.

Agencies

L.L. Bean’s Trek Through Trump Terrain

ll-bean-300L.L. Bean’s CEO Stephen Smith likens the current state of the world to the old Chinese proverb about living in interesting times.

Agencies

Relevant Content Helps Engineering360 Target Millennials

Content targeted to specific tech and industrial segments helps IEEE GlobalSpec’s Engineering360 reach millennial engineers.

Agencies

B2B Lead Gen By the Numbers: Infographic

Discover the top B2B lead gen opportunities and challenges uncovered in Chief Marketer’s exclusive survey.

Demand Gen

The Challenges of B2B Email Engagement

Engaging increasingly mobile prospects is a major challenge for B2B email marketers, says Wilde Agency’s Nancy Harhut.

Agencies

Marketers Aren’t Confident Their Email is Relevant: Report

You got loads of email subscribers opening your messages. Good for you. But do they really like what they’re receiving? Are you sure?