The True Tale of Johnny Cupcakes
Johnny Cupcakes founder Johnny Earle shares the story of his brand's tasty experiential marketing strategy.
Johnny Cupcakes founder Johnny Earle shares the story of his brand's tasty experiential marketing strategy.
Webinars helped record management firm Recall educate customers and prospects, increasing brand positioning in a competitive space.
Aberdeen CEO Gary Skidmore shared some thoughts about the challenges of finding the right prospects, why everyone has too much data and the best ways to engage your target audience.
Trifacta is finding success with ABM by approaching top tier targets with customized marketing programs.
At LeadsCon’s B2B Connect to Convert last month, Steve Kozek of GE Capital shared ideas about how his organization optimizes B2B data and content.
Analytics and augmented reality are two ways healthcare marketers are reaching medical professionals, says Digitas Health's Matt McNally.
Learn how tech brand Lenovo is humanizing its brand with personalizations and co-ventures like the "Jedi Challenges" augmented reality game.
Nonprofits are getting creative to get their message across and encourage donations. Consider the Colon Cancer Alliance's partnership with Shark Week.
Chief Marketer recently chatted with Ben Wang about the challenges the Arizona Coyotes NHL team faces in automating email communications.
Marketers face numerous challenges when it comes to creating successful webinars, including limited resources, content and speakers, as well as determining what topics will really resonate with prospects.