Expanding Marketing KPIs from Performance to Predictive
When you think KPIs, think key predictive indicators as well as key performance indicators. Here's why.
Articles by Beth Negus Viveiros
Animation vs. Live Action Video: Which Is Right for Your Business?
Video or live action? Choosing the right format is crucial for your brand—here's four questions to ask to help you decide.
Equipment Depot Rebrands to Become More Human
A major rebranding helped Equipment Depot create a human connecting in an B2B industry not known for being warm and fuzzy.
In B2B Direct Mail, Be Relevant, Creative and Timely
Chief Marketer talked with Harte Hank's Michele Fitzpatrick and Mighty & True's Kevin Kerner to get ideas on incorporating B2B direct mail into a multichannel strategy.
Real People, Real Results: How Marketers Avoid Fake Traffic
How can marketers ensure spending on advertising to generate online traffic is reaching actual people? Here are five ways.
Upselling Can Help Stem Churn and Increase Retention: Study
Upselling customers within the first three months of their contract can help companies stem churn and increase retention by 30 percent.
Incredibles Make Asics Part of their Super Suits
Considering that one of their members is a speedster, it makes perfect sense that sneaker brand Asics is a promotional partner for Disney-Pixar’s “Incredibles 2.”
Integrating a Podcast into Your Marketing Strategy
How can you gain subscribers, nurture contacts into becoming listeners (and vice-versa), and collect data on how your podcast is influencing ROI? Here are the tactics to consider to get your show noticed.
BNY Mellon Takes Their Shot With Hamilton
BNY Mellon is leveraging its connection with Alexander Hamilton to capitalize on the founding father’s newfound pop culture hero status.
Comcast Business Drives Growth With Marketing Investments
A variety of marketing approaches and tactics is helping Comcast Business connect with a wide range of B2B target customers.
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