Beth Negus Viveiros
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Social
Celebs in Influencer Marketing Need to be Honest: Survey
A new survey shows that celebrity influencers who are honest about addiction, mental health and #MeToo are viewed much more favorably by consumers.
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Profiles & Campaigns
Avnet Uses Podcast to Connect With Engineers
A podcast sponsorship is helping Avnet build brand and engagement with designers and engineers.
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Events
Viva Nerd Vegas: Comic-Con Marketing Round-Up
It’s the mega-crossover everyone has been waiting for: Deadpool, Buffy, Conan O’Brien, the Justice League and more team up in our 2018 Comic-Con International marketing round-up.
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Acquisition
Constellation Tees Up Partnership With PGA
A sponsorship with the PGA has helped Constellation promote its brand by showcasing energy efficiency on golf courses.
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Digital
Digital is the New Workout for Life Fitness
Life Fitness knows that today’s workout routine extends beyond the right treadmill. People looking to get fit want to measure their progress digitally, which is opening a new world of marketing opportunities for the brand.
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Profiles & Campaigns
Ant-Man and the Wasp Drive Hyundai Cross-Promotion
Hyundai is hoping for a heroic lift from “Ant-Man and the Wasp” with product placement to promote the 2019 Veloster hatchback.
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Profiles & Campaigns
Influencers Help Xerox Set the Page Free
Set the Page Free, an ebook powered by celebrity influencers, helped Xerox create engagement and contemporary relevance for the brand.
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Profiles & Campaigns
Automated Insights Help Keurig Refine Advertising
A more disciplined approach to consumer insights research is helping Keurig better target its advertising approach.
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Profiles & Campaigns
Visa Starts a Conversation with Millennial Women About Money
Visa launched a new campaign this week that it hopes will get Millennial women talking more about their attitudes and behaviors around money.
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Video Marketing
Increasing B2B Social Screen Time With Video
Video is an essential way to engage B2B buyers—learn how brands like Avnet, AthenaHealth and Randstad are using it to connect in social channels.
