Beth Negus Viveiros, Author at Chief Marketer

Break Down the Wall Between B2B Sales and Marketing

Are you stuck in a silo? B2B companies need to break down the wall between sales and marketing if they want to communicate effectively.

Facts & Figures

Customer Experiences Need to Exceed Expectations: Gartner

Over 80 percent of brands say their success will soon be mostly or entirely dependent on customer experiences, but less than half have a strategy in place to explain why CX drives their ROI, according to a new report from Gartner.

Data & Analytics

Dropbox Draws Academic Ire Over Data Sharing for Study

Dropbox came under scrutiny last week for sharing data on how research teams use collaborative platforms for a Northwestern University study.

Profiles & Campaigns

Walmart Makes a B2B Ecommerce Play in India

B2B might not be the first thing that comes to mind when one thinks of Walmart, but the mega retailer is making a major B2B play in India.

Facts & Figures

SEO Crucial for B2B Content Marketing Success: Survey

Want prospects to see your B2B content? Make sure you have a strong SEO strategy in place.

Events

Inside FX, Fox and Hulu’s Comic-Con Activations

The Comic-Con activations of Fox, FX and Hulu generated a lot of buzz for shows like “Castle Rock,” “Legion” and “The Gifted.” Here’s an inside look.

Profiles & Campaigns

Q&A: Brent Feldman Dishes on B. Good’s Marketing Menu

Chief Marketer recently chatted with Brent Feldman, CMO of farm-to-table chain
restaurant B. Good about the challenges of marketing to new dining audiences.

Demand Gen

Human Element Can Help Align Sales and Marketing

Sales and marketing integration is still often tricky business, but sales development reps can be the bridge bringing the two teams together.

Events

Social and Events Help Bullhorn Amplify Its Message

A combination of live events, social media and SEO is helping recruitment software firm Bullhorn generate and nurture new leads.

Social

Don’t Pass Pinterest By: Why B2B Marketers Need to Think Visual in Social

LinkedIn may be the social channel many B2B marketers feel most comfortable with, but don’t discount the visual impact platforms like Pinterest and Instagram can have with business customers.