More important than what you communicate through your e-marketing efforts, is to whom you choose to send it. Your list of email subscribers or recipients does much more than represent a core group of current or potential…

There is quite a bit of concern in the online advertising industry right now around the subject of incentivized offers. Several large companies, including some that are publicly traded, generate large portions of their revenues in the…

Pepsi has placed interactive billboards in numerous locations that let consumers download viral video clips onto their cell phones.

The past week or so has been an eventful one for Yahoo!, the second most used search engine in the U.S. First it swooped up online advertising exchange Right Media, which follows on the heels of Google’s DoubleClick…

Knowledge Networks/SRI has come up with a cute name for online users who frequently stream videos and audio during their time on the Web: “streamies.” Thoughts on the nickname aside, the fact that anyone has deemed this…

Another month, another confirmation of Google’s dominance in the search engine realm. March only revealed what we already knew about Google’s share of the search market pie: it’s big, and it’s growing.

In October of last year, Yahoo took many in the ad space by surprise announcing a strategic investment in ad network and exchange Right Media, as it led a $45 million Series B round of financing. While not an…

There is a myth that exists that advertising needs to be intrusive in order to be effective. While this is not an entirely true statement, in most conditions it is correct. There are two types of products advertised in our market: products in…

First Yahoo invests in Right Media. Next, Google buys Doubleclick. Then, Yahoo scoops up the remainder of Right Media. And now, Microsoft could buy 24/7 Real Media?? Before we even begin to fathom why they might do…

The subject of “free” offers is something I’ve discussed previously in the iLegal column, and circumstances have once again pointed me in this direction. As I’ve stated before, one of the FTC’s current hot buttons is investigating…