Author

  • U.S. Lags Behind Europe in Mobile Web Access

    On Monday, comScore Networks released its findings from the comScore Mobile Tracking Study. The results indicated that 29% of European Internet users access the Web through mobile devices on a regular basis, while only…

  • AOL to See Shrinkage and Possible Acquisition

    Jonathan Miller, CEO of AOL, indicated last weekend in an interview with German newspaper Die Welt that the company would most likely shrink for the next two years as it makes its transition from a paid-subscription Internet…

  • Video Games, Ads, and Nielsen

    Sony’s PlayStation 3 is set to release in North America on November 17, in Japan on November 11, and in Europe during March of 2007. This is good news not only for gamers who are drooling over the highly anticipated gaming…

  • Google Continues Dominance, Yahoo! Falters

    September was a good month for Google’s search share. It increased its share by 1% from August, hitting the 45.1% mark, according to comScore qSearch. Nielsen//NetRatings was even more optimistic, indicating that…

  • DigitalLife: Where the hard-core gamers and gadget geeks gather.

    DigitalLife is “the ultimate consumer technology, gaming & entertainment event of the year”. The four-day event is dedicated to exposing the digital culture of tomorrow to the consumers of today. Products showcased include…

  • The Un-network Ad Networks

    Last week’s Trends Report “Thinking outside the Banner” focused on the new type of ad network, one whose inventory wasn’t limited to IAB formats. And, in a break with traditional web site based networks, many of these companies…

  • The Unmonetizable

    Almost ten months ago, I made some predictions for what might happen before the close of 2006. Similar to our Trends piece on the un-network ad networks, this particular prediction involves an issue that leaves many ad…

  • The Plan or the Trash Can II: An Email Marketing Guide

    The first installment of this email marketing walkthrough covered dividing your email master list into targeted subgroups. This week you can sit back, relax, and learn how to increase the open rates of your email campaigns through sender name optimization.

  • Social Media Optimization

    Two months ago Rohit Bhargava wrote an entry on his blog about the five rules his firm uses to socially optimize a site. This article is credited with pushing Social Media Optimization (SMO) to the forefront of our industry.

  • Italy and Microsoft Unite Against

    On Monday, Italy became the first European nation to agree to implement an anti-child-porn system developed by Microsoft. Both Italy and Microsoft believe that the rest of the continent will soon follow suit.