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Understanding the Current Landscape of Lead Generation
At this year’s LeadsCon, the best from around the customer acquisition landscape gathered. As is the case with past shows, there are almost two shows in one. There is the show that takes place during the sessions where the focus is a mix of educational, informational…
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Webair Carrier Neutral Cloud: Open Network Access in the Cloud
New York, NY (February 28, 2012) – Webair (www.webair.com), the leader in hosting solutions, today unveiled their Carrier Neutral Cloud Service, offering clients the flexibility and freedom of a cloud hosting environment while providing total control over…
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Komli Media Acquires Admax, South East Asia’s #1 Media Network Strengthens its leadership position in Asia Pacific
India, February 29, 2012: Komli Media, Asia Pacific’s leading media technology company, today announced its acquisition of Admax Network, South East Asia’s (SEA) largest digital media network. With a monthly reach of over 90 million unique users, Admax covers six of the world’s fastest growing markets: Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.
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The Week in Review
Headlines from the industry.
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U.S. Online Ad Spending to Grow 6.7% in 2012
According to Strategy Analytics, global advertising spending is expected to grow by nearly 5 percent this year, with online expected to grow even faster.
Global ad spending grew 3.8 percent in 2011, but is expected to grow by 4.9…
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Social Networks and Blogs Claim 21.3% of Internet Time
Nielsen whipped out a mess of interesting data in its “State of the Media: U.S. Digital Consumer Report” for Q3-Q4 2011. Among the findings is that 13.4 percent of mobile phone time is spent text messaging, while 21.3 percent of Internet time is spent with social networks and blogs.
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Inbound Marketing: 61% Lower Cost Per Lead Than Outbound Marketing
HubSpot’s “The 2012 State of Inbound Marketing” reveals the findings of a January 2012 survey of 972 marketing professionals. Among the key takeaways is that inbound marketing-dominated organizations benefit from a drastically lower cost per lead than marketing-dominated organizations.
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Google Accounts for 75% of Total Mobile Data Traffic Produced by Advertisements
According to a report from Bytemobile, Google is responsible for 75 percent of total data produced by mobile advertisements. Also, the majority of total data traffic generated by iPhones and iPads comes from just three apps.
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U.S. Ad Spending Must Catch up to Time Spent on Mobile
According to new findings from Flurry, U.S. ad spending on mobile in 2011 lagged well behind the actual consumers’ time spent on the medium relative to others.
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CTR for Search Ads Trumps CTR for Display Ads in Q4 2011
According to a report from xAd, click-through rates (CTR) for search ads outperformed CTR for display ads in the fourth quarter of 2011. Also included in the report is the finding that mobile search activity peaks at the end of the workweek.
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