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Getting to Market
You don’t have to love infomercials to have a love of selling products direct to the consumer. If you work in te performance marketing space long enough, especially at a network…
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The Week in Review
Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page -
E-Mail is Alive, but Open Rates, Click Rates Decline
According to the latest “Email Marketing Metrics Report” from MailerMailer, its 10th version, e-mail is not dead.
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Is There an Ideal Size for a Search Box?
Designing a website involves a lot of things, but how often does one think of the ideal size for a search box?
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Agencies
A Case for Cautious Optimism: Trends in the Incentive Industry
The last three years in the incentive industry have left most of us dragging out old “Grateful Dead” covers to hum solemnly along to “what a long strange trip it’s been
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The Week in Review
Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page -
IAB’s In-App Advertising Overview
Advertising within mobile applications is, obviously, a big, emerging beast that is just beginning to rise from the waters. While Apple’s devices and platforms have played the biggest hand so far, Android and BlackBerry have also been key players.
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Virtual Goods Increase Brand Awareness, Ad Awareness and Purchase Intent
Virtual goods are being pushed to the forefront of many discussions, thanks to the likes of Facebook, Zynga (and its big investor Google) and Foursquare.
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Back-to-School Spending on the Rise
While the heat screams “summer!” each and every sweltering day, it’s already time to start thinking about back-to-school shopping — at least, according to the National Retail Federation, which recently released its “2010 Consumer Intentions and Actions Back to School” survey, conducted by BIGresearch.
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California Leads the Blogosphere
The latest figures from Sysomos show that more than half of bloggers in June fell into a single age bracket, the gender split was slightly tipped toward the fairer sex and one state ruled all other states/provinces — by far.
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