ATG Buys Telesales Technology Firm eStara
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by Chief Marketer Staff
Art Technology Group (ATG) Inc. will acquire eStara in a cash and stock transaction valued at around $48 million. The transaction’s close is expected during the fourth quarter of 2006, and is pending approval by eStara’s shareholders.
Under the terms of the deal, ATG will exchange roughly 15.3 million shares of its stock, $2 million in cash, and up to $6 million in earn-out potential, in return for all of eStara’s stock. EStara generated $7.4 million in revenue during 2005.
Once the deal is made final, ATG will add eStara’s Click to Call, Click to Chat and Call Tracking offerings to its lineup. Click to Call allows online consumers to request a call from a salesperson or customer care agent via the telephone or computer.
