Acxiom Releases Telemarketing Predictive Dialing Product
Acxiom Corp., Conway, AR, has released InfoBase TeleSource 4.0, a telephone number data product. InfoBase TeleSource 4.0 includes predictive “Call Friendly” features, which indicate households most likely to make a purchase or donation in response to telemarketing, and the best time to call those household.
Features include Time Availability Flags, which calculate the best time to call customers/prospects, reducing the cost of making repeat calls, and Phone Order Buyer/Donator Flags, which denotes individuals most likely to make a purchase or make a donation to a charitable organization.
InfoBase TeleSource 4.0 provides all five no-solicitation file flags, including Direct Marketing Association Telephone Preference Survey and Mail Preference Survey, as well as the Florida, Georgia, and Oregon Do Not Call flags.
Acxiom provides a wide spectrum of data products, data integration services, mailing list services, modeling analysis, and information technology outsourcing services, as well as data warehousing and decision support services.
