Acxiom, OgilvyOne Join to Offer Global CRM Services
Acxiom Corp., Little Rock, AR, and OgilvyOne, the WPP-owned relationship marketing agency, have created a new Customer Relationship Management marketing programs partnership. The new operation, named Levante Global CRM Solutions, combines OgilvyOne’s strategic and consultative skills with Acxiom technology such as the newly developed AbiliTec and Global Atlas, to help major companies deploy international database marketing programs.
Acxiom will provide Levante with technology solutions designed to meet multi-country requirements, including AbiliTec, a tool designed to provide speed and accuracy in the customer data integration process. Under the global strategic alliance, Ogilvy will be positioned as the first global re-seller of AbiliTec as it becomes available internationally, combined with Global Atlas which provides multi-country data validation and enhancement.
Headquartered in London, Levante’s leadership team will comprise of senior personnel from Acxiom and OgilvyOne. The operation will be headed by Nicholas Turner, currently the London-based director of international development for Acxiom. Kevin Cody, former head of systems consultancy at OgilvyOne in London, will complete the central management team.
