Groupon’s troubles were well documented by the media in 2012, and logically so. The daily-deals giant’s surge to an IPO in November 2011 and its quick fall from grace, along with internal turmoil along the way, made for good drama
In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.