2016 PRO Awards Finalists
Flip to Reveal the Finalists for each category.
Best Age-Targeted Campaign
Always Discreet National Launch
AGENCY: Arc Worldwide/Leo Burnett Chicago
CLIENT: Procter & Gamble
Birdfeeder Happy Meal Box
AGENCY: Arc Worldwide/Leo Burnett Chicago
CLIENT: McDonald's
Senior Skip Day Presented by Humana
AGENCY: GMR Marketing
CLIENT: Humana
The NFL PLAY 60 Super Bowl Contest
AGENCY: teamDigital
CLIENT: The National Football League
Best B2B Campaign
2015 Mobile Innovation Center Tour Lucy the Robot
AGENCY: MKTG INC
CLIENT: Ardent Mills
American Express OPEN – The Ones to Watch™ at SEMA 2015
AGENCY: Momentum Worldwide
CLIENT: American Express OPEN
Lucy the Robot
AGENCY: Atomic 212 Group
CLIENT: Double telepresence robot
Pella Commercial Prospecting Campaign
AGENCY: The Integer Group
CLIENT: Pella Windows and Doors
Best Brand Awareness Campaign
Give Extra, get extra
AGENCY: Energy BBDO
CLIENT: Wrigley's Extra Gum
Lucy the Robot
AGENCY: Atomic 212 Group
CLIENT: Double telepresence robot
Stella Artois Sensorium
AGENCY: Mosaic
CLIENT: Stella Artois
The Life is Good Tour
AGENCY: Inspira Marketing Group
CLIENT: Life is Good
Best Buzz
Bryce Harper Virtual Reality Experience
AGENCY: OMD
CLIENT: Gatorade
Cannes We Meet
AGENCY: Virool
CLIENT: Virool
Imagine Dragons "Destination Dragons Tour" presented by Southwest Airlines
AGENCY: MAC Presents
CLIENT: Southwest Airlines
Lucy the Robot
AGENCY: Atomic 212 Group
CLIENT: Double telepresence robot
Best Campaign on a Budget (under $250,000)
10,000 Cupcakes One Great Cause
AGENCY: Catapult
CLIENT: KitchenAid
ConAgra/Target Black Friday Holiday Promotion
AGENCY: Catapult
CLIENT: ConAgra
evrgrn Launch
AGENCY: Edelman
CLIENT: REI evrgrn
National Salmon Day
AGENCY: Pivot Point Marketing
CLIENT: Chicken of the Sea International
Best Campaign Targeting Millennials
Absolut Electrik House
AGENCY: Sid Lee Amsterdam
CLIENT: Pernod Ricard, Absolut Vodka
Coffee-mate #coffeelife
AGENCY: Fluent
CLIENT: Coffee-mate
Fallout 4: The Most Groundbreaking Game Release of All Time
AGENCY: Fearless Media
CLIENT: Bethesda Softworks
The Target Union
AGENCY: Periscope
CLIENT: Target
Best Cause-Based Campaign
Jameson Black Barrel & Movember Partnership
AGENCY: Legacy Marketing
CLIENT: Pernod Ricard, Jameson Irish Whiskey
More Good Days
AGENCY: GTB
CLIENT: Ford Warriors in Pink
PG&E: Step Up and Power Down
AGENCY: Grow Marketing
CLIENT: Pacific Gas and Electric Company
Special Olympics Unified Relay Across America
AGENCY: ignition inc.
CLIENT: Special Olympics International
Best Cross-Channel Campaign
Alcon’s Howard and the Amazing Eye Exam
AGENCY: Arc Worldwide/Leo Burnett Chicago
CLIENT: Alcon, a Novartis Company
Arizona Expedition- Let Yourself Go
AGENCY: Golf Digest Companies (Conde Nast)
CLIENT: Golf Digest & Arizona Office of Tourism
HP-Meghan Trainor 'That Bass' Tour
AGENCY: Infinity Marketing Team, Inc.
CLIENT: HP Pavilion x360
Westernunion.com American Dream Sweepstakes
AGENCY: Quirk Creative
CLIENT: Western Union
Best Digital Campaign
GRAMMY Amplifier
AGENCY: The Recording Academy
CLIENT: Hyundai Motors of America
The Big Leap
AGENCY: Pulp Strategy Communications Pvt Ltd
CLIENT: Philips India
Tic Tac 200
AGENCY: Noise Digital
CLIENT: Tic Tac
Virtually Porsche
AGENCY: Porsche
CLIENT: Porsche
Best Entertainment Sponsorship or Tie-In
AT&T and CONAN 360 Virtual Reality at Comic Con
AGENCY: Turner Entertainment Networks
CLIENT: AT&T
Clorox Inside Out Campaign
AGENCY: TPN Retail
CLIENT: Clorox
Impractical Jokers FAN-Tastic Countdown Presented by GEICO
AGENCY: TruTV
CLIENT: GEICO
Shaving Rebuilt With Avengers-Inspired Technology
AGENCY: Concept One
CLIENT: Gillette
Best Holiday-Themed Campaign
Cheetos
AGENCY: The Marketing Arm
CLIENT: Cheetos
Foster Farms Raises National Thanksgiving Turkey Fit for a President(ial Pardon)
AGENCY: Fineman PR
CLIENT: Foster Farms Presidential Turkey
Let the Boo'ing Begin
AGENCY: The Integer Group
CLIENT: Wrigley/Mars
National Salmon Day
AGENCY: Pivot Point Marketing
CLIENT: Chicken of the Sea International
Best International Campaign
Accenture Strategy
AGENCY: Accenture
CLIENT: Accenture
JOHNSON’S Baby So Much More Global Launch
AGENCY: TPN Retail
CLIENT: Johnson & Johnson
L’Oréal Paris Boosts Online Awareness and Lowers Cost-per-Engagement
AGENCY: Lion&Lion
CLIENT: L’Oréal Paris
Best Local/Regional Campaign
College Football Everywhere
AGENCY: The Marketing Arm
CLIENT: AT&T
"Pence on the Fence" Social Media Night
AGENCY: Index Promotions
CLIENT: San Francisco Giants
Stella Artois Sensorium
AGENCY: Mosaic
CLIENT: Stella Artois
Tri-State Ford
AGENCY: Geometry Global
CLIENT: Ford Explorer, Escape, and Fusion
Best Loyalty Marketing Campaign
Lenovo LEAP channel loyalty program
AGENCY: Motivforce Marketing & Incentives Limited
CLIENT: Lenovo
Lollapalooza
AGENCY: PMK*BNC
CLIENT: Samsung
Marriott Rewards "50 to 50 Sweepstakes"
AGENCY: Don Jagoda Associates
CLIENT: Marriott Rewards (Marriott International, Inc.)
SXSWesteros
AGENCY: HBO
CLIENT: Game of Thrones
Best Multicultural/Lifestyle Campaign
Essence Festival
AGENCY: PMK*BNC
CLIENT: Samsung
Flo's Chop Shop
AGENCY: Match Marketing Group
CLIENT: Progressive Insurance
#LoveTravels
AGENCY: IMG LIVE
CLIENT: Marriott International
Remote Inteligente
AGENCY: OMD
CLIENT: State Farm Insurance
Best Multidiscipline Campaign
10,000 Cupcakes One Great Cause
AGENCY: Catapult
CLIENT: KitchenAid
Impractical Jokers #LivePunishment Special
AGENCY: TruTV
CLIENT: truTV
Rugby World Cup 2015 - 44 Days of Crazy
AGENCY: Octagon
CLIENT: MasterCard Global
The Blacklist Season 2 (red on the run)
AGENCY: LeadDog Marketing Group
CLIENT: NBC- The Blacklist Season 2 (Red on the Run)
Best New Product Launch
Assassin's Creed Challenge
AGENCY: RedPeg Marketing
CLIENT: Ubisoft
Lucy the Robot
AGENCY: Atomic 212 Group
CLIENT: Double telepresence robot
Single Malt Influencer Kits
AGENCY: The Marketing Arm
CLIENT: Dewar's
Vacay Every Day
AGENCY: Trisect
CLIENT: Palm Breeze
Best Retail Campaign
Alcon’s Howard and the Amazing Eye Exam
AGENCY: Arc Worldwide/Leo Burnett Chicago
CLIENT: Alcon, a Novartis Company
America's Biggest Health Fair
AGENCY: Pierce
CLIENT: Walmart
Dollar General Fast Way to Save
AGENCY: The Integer Group
CLIENT: Dollar General
Walgreens Summer Happy Hour
AGENCY: FCB/RED Chicago
CLIENT: Coca-Cola
Best Sampling or Trial Recruitment Campaign
Coffee-mate #coffeelife
AGENCY: Fluent
CLIENT: Coffee-mate
#GarnierMusic
AGENCY: AMP Agency
CLIENT: Garnier
Jim Beam Devil's Cut Take a Ride on the Sinister Side
AGENCY: Geometry Global
CLIENT: Jim Beam Devil’s Cut
Mtn Dew DEWshine Grassroots Tour
AGENCY: Motive: A Project Worldwide Agency
CLIENT: Mtn Dew DEWshine
Best Sports Sponsorship or Tie-In
Buick Bracketball
AGENCY: Jack Morton Worldwide Detroit and London
CLIENT: Buick / General Motors
College Football Everywhere
AGENCY: The Marketing Arm
CLIENT: AT&T
The Return of the King
AGENCY: Scout Sports and Entertainment
CLIENT: Burger King
UEFA Champions League Finals 2015
AGENCY: Octagon
CLIENT: MasterCard Global
Best Use of Content Marketing
Color For The Colorblind
AGENCY: FCB/RED
CLIENT: Valspar Color For the Colorblind
Find your Happy
AGENCY: OMD
CLIENT: Hilton
Uncut Sessions
AGENCY: FCB/RED
CLIENT: Jack Daniel's Tennessee Whiskey
What'Cha Got
AGENCY: rEvolution
CLIENT: Continental Tire
Best Use of Event or Experiential Marketing (Five Venues or Less)
Flo's Chop Shop
AGENCY: Match Marketing Group
CLIENT: Progressive Insurance
Life Below Zero's "Escape the Cold" at SXSW
AGENCY: AWESTRUCK Marketing Group, LLC
CLIENT: National Geographic Channel
Palais 23
AGENCY: SET
CLIENT: Nike
Stella Artois Sensorium
AGENCY: Mosaic
CLIENT: Stella Artois
Best Use of Event or Experiential Marketing (More Than Five Venues)
Bryce Harper Virtual Reality Experience
AGENCY: OMD
CLIENT: Gatorade
Journey to Super Bowl 50
AGENCY: IMG LIVE
CLIENT: Courtyard Marriott
Santa HQ Presented by HGTV
AGENCY: Pop2Life
CLIENT: Macerich and HGTV
The Made in USA Craftsmanship Tour
AGENCY: Pierce
CLIENT: New Balance
Best Use of Games, Contests, and Sweepstakes
AT&T Feel The Music
AGENCY: CSE
CLIENT: AT&T
Majestic Jersey Day 2015
AGENCY: GMR Marketing
CLIENT: Majestic Athletic
The Blacklist Season 2 (red on the run)
AGENCY: LeadDog Marketing Group
CLIENT: NBC- The Blacklist Season 2 (Red on the Run)
XFINITY Watchathon Sweepstakes
AGENCY: teamDigital
CLIENT: Comcast
Best Use of Influencer Marketing
Bryce Harper Virtual Reality Experience
AGENCY: OMD
CLIENT: Gatorade
C-4 Analytics
AGENCY: C-4 Analytics LLC
CLIENT: JM Lexus
evrgrn Launch
AGENCY: Edelman
CLIENT: REI evrgrn
Virtually Porsche
AGENCY: Porsche
CLIENT: Porsche
Best Use of Shopper Marketing
Alcon’s Howard and the Amazing Eye Exam
AGENCY: Arc Worldwide/Leo Burnett Chicago
CLIENT: Alcon, a Novartis Company
Healthy Home
AGENCY: Arc Worldwide/Leo Burnett Chicago
CLIENT: Walgreens
Seasonal Platform - Shopper Marketing Campaign
AGENCY: FCB/RED
CLIENT: Big Heart Pet Brands
The Great White Stone
AGENCY: Arc Worldwide/Leo Burnett Chicago
CLIENT: Keystone Light
Best Use of Social/Viral Marketing in a Campaign
Impractical Jokers #LivePunishment Special
AGENCY: TruTV
CLIENT: TruTV
Holiday Inn Express—Pancake Selfie Express
AGENCY: Geometry Global
CLIENT: Intercontinental Hotels Group (IHG) / Holiday Inn Express
Lucy the Robot
AGENCY: Atomic 212 Group
CLIENT: Double telepresence robot
Valspar Color For The Colorblind
AGENCY: FCB/RED
CLIENT: Valspar Color For the Colorblind
Best Use of Video
Bryce Harper Virtual Reality Experience
AGENCY: OMD
CLIENT: Gatorade
CONAN Clueless Gamer - Fallout 4
AGENCY: Turner Entertainment Networks
CLIENT: Bethesda Game Studios
Extra Gum "Sarah & Juan"
AGENCY: Energy BBDO
CLIENT: Wrigley's Extra Gum
Valspar Color For The Colorblind
AGENCY: FCB/RED
CLIENT: Valspar Color For the Colorblind
Best Vehicle-Based Campaign
Bud & Burgers
AGENCY: FUSION Marketing
CLIENT: Budweiser
Hendrick's Gin Flying Cucumber Airship
AGENCY: Hendrick's Gin
CLIENT: Hendrick's Gin
Mtn Dew DEWshine Grassroots Tour
AGENCY: Motive: A Project Worldwide Agency
CLIENT: Mtn Dew DEWshine
Picture Opportunity Tour
AGENCY: Manifold
CLIENT: LinkedIn
Best Charitable Company
Chance for Life
AGENCY/COMPANY: RedPeg Marketing
Charity Involvement
AGENCY/COMPANY: Inspira Marketing Group
Share the Joy
AGENCY/COMPANY: HSG Stewardship Program