Month: June 2013
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Agencies
Brand Value Has New Definition For Millennial Marketing
The old formula for “calculating” brand value was functional benefits plus emotional benefits divided by price. Today, that formula no longer holds weight for brands that want to engage Millennials.
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Social
3 Tips for Branded Content Marketing on Tumblr
After being acquired by Yahoo, Tumblr places a priority on retaining its viability as a branded content marketing channel. Here’s 3 best practices.
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Agencies
Foursquare Paid Promotions in Trial With Small Businesses
Foursquare is testing Foursquare paid promotions with small businesses, expanding a service that had been limited to national brands.
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Agencies
Direct Selling in the Age of Online Retail
Here are three reasons why direct selling organizations will continue to thrive even in the face of online shopping.
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Agencies
Chief Marketer Listline June 6
Lists featured this week include Companion Animal Protection Society and Citizens Utility Board.
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It’s Not Big Data — It’s Select Data That Counts
By Shannon Duffy, vice president of marketing, Salesforce’s Data.com
Think of the last time you engaged with a company. What was on your mind? Chances are there was a very specific thing you were seeking
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Download these free special reports to get the latest on what is working in email and incentive marketing as well as getting the most from your lists
Get these 3 Special Reports Free When You Complete the Form to the Right: How to improve Open and Click Through Rates Tips and Tricks for More Effective Incentives Marketing Tips & Tricks for Making the Most of your Lists and Data Download the full report to the right.
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Vine: What Twitter’s Video-Sharing App Is, and How It Benefits Brands and Marketers
Vine has done much more than make six-second videos a thing. For marketers, Twitter’s mobile app has breathed new life into the video medium, opening up a door to creative and fun ways to engage audiences, foster brand awareness, show off some personality and maybe even drive some sales. What is Vine? Vine was actually […]
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Agencies
Sponsorship Pairs Men’s Health and Total Cereal
Total Cereal and Men’s Health magazine have teamed up in a sponsorship deal for a nationwide search for the all-around, seasoned guy in the “Total Guy, Total Package” online contest.
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Infographic: The Impact of Giveaway Contests on the Collection of Email Leads and Fans
Incentivibe, a company that helps small businesses cooperatively run giveaways with each other, has created an infographic based on its own research on how giveaway contests can be used to motivate visitors and encourage them to become email leads. Here are some of the interesting tidbits: –
