Month: January 2007
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Agencies
Wild Oats Pushes “Healthy Aging” In-store
Natural foods grocer Wild Oats is launching an in-store program to teach consumers how to age gracefully
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Agencies
USA Network Teams With Sonic for Nashville Star
USA Network and Sonic Drive-In have teamed up for a co-branded marketing partnership for Nashville Star, which includes TV spots and an in-store sweeps.
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Alliance Data Systems to Acquire Abacus
Alliance Data Systems Corp.’s Epsilon unit will acquire Abacus from DoubleClick Inc. for $435 million.
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Digital
Beneath the Surface of Search
(Multichannel Merchant) If you are like most merchants, you’ve followed the advice of your natural-search optimization (NSO) firm and completed some basic site optimization projects.
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Agencies
Loose Cannon: Twelve Quatrains on Four Quarters of 2006
New Yorker writer Roger Angell steadfastly refuses to resume his once-annual tradition of encapsulating the just-ended year into a series of verses, and readers are poorer for it.
With a tip of the Loose Cannon derby in his direction, I offer what might have been
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Actionable Analytics for Online Marketing Success
Accountability. For years this was the primary reason to move marketing dollars online. Today the marketplace is glutted with analytics tools that supposedly help marketers create better digital ads and Websites.
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Predictability 2.0: The Core of Marketing Performance Management
What is the difference between having a campaign that shows ROI and having a campaign that shows predictability? When we look back a year from now, why will we see that “Predictability 2.0” was considered the biggest shift in customer relationship management
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Agencies
Empowering the Lonely Loyalty Champion
Not too long ago I spent a day teaching a group of marketing professionals about loyalty marketing. Fun it was not.
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Agencies
Time magazine Letter: October, 1940
Dear 1940 Graduate:
Your class graduated right into the middle of the greatest world crisis in five generations!
Your are taking your first jobs just when Business is caught in the cross-currents of a war-time boom. You are casting your first ballots
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JCPenney Dismisses COO West
JCPenney Co. fired its chief operating officer, Catherine West, last Thursday. The company did not comment on the reason for her immediate dismissal.