January 2007 - Page 34 of 47

B-to-B Marketing: Getting Through

(Direct) Business-to-business marketing may not have the glamorous reputation of its consumer cousin. But that doesn’t mean there aren’t plenty of hot new ideas to help b-to-b companies better acquire and retain customers.

Agencies

When All You Know Is an E-mail Address

There’s a lot you can predict with respect to overall responsiveness, spam complaints, and unsubscribe and abandonment rates based on e-mail address.

Agencies

Something for Something Drives Data Collection

In Latin, quid pro quo means “something for something.” As English speakers, we use the term to refer to a more-or-less equal exchange of goods or services. But that definition has severe limitations in the world of interactive promotions

Five Keys to a Well-Managed Brand

The wheels of industry usually move slowly. But in the case of customer experience management–the science of building brand preference by meeting customer needs and exceeding expectations–the speed has been break neck. Back in 2005, the Web and the prevalence of blogging helped shed shocking new light on the myriad obstacles to building sustainable loyalty

Three Reasons Your Company’s Strategy May Be Failing

Your business strategy defines your company’s intent. In essence, it’s a promise–a promise that defines what your organization intends to deliver to its customers and the marketplace. But articulating a good strategy is only the beginning.

Agencies

Loose Cannon: Wistful Resolutions For 2007

To celebrate the New Year, I offer a series of resolutions that reflect current trends, business and otherwise. A little late for resolutions, you say? I figure the best time to offer real goals is when lesser ones have already fallen by the wayside

Email

Cisco to Acquire IronPort Systems

Cisco Systems Inc. will acquire IronPort Systems Inc., a provider of spam and spyware protection systems for $830 million.

Agencies

Bush Signing Statement Raises Mail Privacy Questions

The U.S. Postal Service is disputing President Bush’s contention that postal reform legislation enacted last month gives him the right to open people’s mail without a warrant.

Agencies