Month: June 2006

• Agencies

  Fujifilm Clicks on Summer Game

  Fujifilm USA is running a summer game with a slate of travel prizes in an effort to boost digital printing and sampling of its new QuickSnap 1000 disposable camera.

• Microsoft Names Chrysler Exec to New Marketing Role

  Microsoft Corp. has confirmed that Jeff Bell has been named VP-global marketing for the interactive entertainment business, effective June 12.

• News Briefs

  POLO RALPH LAUREN: said it will stop selling its…WALGREEN CO.: Deerfield, IL has bought drugstore chain…VERIZON WIRELESS: has named Mark Lowenstein…STEVE & BARRY’S: a lifestyle apparel chain, has inked a licensing deal with…

• Agencies

  A Handful of Hints: Tactics for Blogs and Other Online Media

  Tactics for making the most of traditional mediums such as mail, telephone or television advertising have been hammered out through decades of trial and error. But blogging, podcasting, Web page design and search engine optimization are cutting-edge enough that many organizations can still use a guiding hand when exploring them.

• Agencies

  Hearing Loss Firm Tries Blog and Newsletter

  Some may think of blogs as just a place for the Web savvy to rant and rave. But for longtime public relations and technology executive David Capithorne, blogs became a key marketing tool for his site hearingmojo.com.

• Agencies

  An E-Zine Strategies Tip Sheet

  It all sounds so complex. But do you really have to hire a think tank when mulling a newsletter program? Here are several strategic pointers to keep in mind when launching an e-zine.

• Agencies

  Panasonic’s Bunny Neuter Promo Jabs Energizer

  Oxyride batteries is after the Energizer bunny, launching a public bunny neutering campaign in a bid to outpace its fierce competitor.

• Noble Taps Bortis for New IMC Unit

  Marketing agency Noble has named Linda Bortis to run its new Integrated Communications Group that encompasses traditional and new media, p.r., interactive and one-to-one marketing.

• Authentication Makes Small Gains in May

  As of June 1, 22% of Fortune 500 companies have adopted the Sender ID Framework (SIDF) e-mail authentication scheme, an increase of 1% over the previous month, according to Craig Spiezle, director, technology care and safety for Microsoft.

• Return Path Slashes Accreditation Fees for Nonprofits

  E-mail deliverability-services firm Return Path Tuesday announced it has eliminated licensing fees for nonprofits on its Sender Score Certified e-mail accreditation service.