June 2006 - Page 17 of 55 - Chief Marketer

Live from the Licensing Show: Kids Win Awards for Innovation

Three young creative children were honored yesterday with the Chester Award for their one-of-a-kind inventions and games.

Live from the Licensing Show: Tweety Flies with Nicky Hilton

Warner Bros. Consumer Products is injecting new life in its iconic Tweety property with a new fashion collection by celebrity designer and Hilton heiress Nicky Hilton.

Crispin Porter takes Cannes’ Promotions Grand Prix

The first-ever Grand Prix for promotions was presented at the Cannes International Advertising Festival today to Crispin, Porter + Bogusky for a viral-marketing campaign for Volkswagen of America.

Digital

Search Sophistication on the Upswing

Big-budget search marketers are entering the search channel, and they’re bringing sophistication in the shape of more intensive use of Web analytics and bid management tools. Those are some of the top-line findings of the latest survey by JupiterResearch of leading company marketers and agencies with responsibility for search marketing.

Agencies

Integrating Search and Traditional Marketing

The Boston Red Sox; “American Idol”; “Lost”; “The Amazing Race”. Wednesday is a busy night on TV! To avoid this viewing traffic jam, I record “Lost” so I can view it another time, minus the ads. During the course of watching these programs, what messages reach me? Which ones resonate? What do I absorb? As a marketer, you actually have a good shot at finding out. How? With search.

Live from DMDNY: Best Buy Offers Best Loyalty Ideas

More than a year after Best Buy gave IWCO Direct responsibility for its Reward Zone loyalty program, enrollment has mushroomed from 3 million-plus members to more than 7 million members. And as a bonus, IWCO put $2 million in postage savings back into Best Buy’s pocket. Every new relationship should be this successful.

Live from DMDNY: Donnelley Marketing Debuts Data Tool for Small B-to-B Firms

Donnelley Marketing has launched SalesGenie Pro, a customer acquisition and retention tool for small- and medium-sized business-to-business marketers.

News Brief

CNN AND CENTURY 21: are teaming up for the Heat Up Your Kitchen sweepstakes that…

Marketers Losing Interest in AOL Addresses

(Magilla Marketing) If AOL wants legitimate marketers to start avoiding sending to its subscribers, the plan is working. E-mailers are preparing for a serious drop in performance of AOL addresses, and some are abandoning mailing to AOL address holders altogether.