10 Ways to Ensure Influencer Events Impact the Bottom Line
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by Chief Marketer Staff
Influencer marketing partnerships comprise a key portion of many companies’ brand awareness initiatives—and for some, they can help boost the bottom line. Event Marketer examines 10 tips for creating a killer influencer event, such as aligning expectations, personalizing touchpoints, incorporating the local community, and more.
In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.