Company Description:
In retail, emotions are energy. When a brand harnesses emotion, momentum builds like a wave and drives shoppers to purchase. The wave begins the instant a shopper encounters the brand – in store, at home or on the go. And it swells through the entire customer journey, from awareness to activation to advocacy.
At Two West, we call that Retail Momentum. Like waves crashing into the shore, retail momentum grows through a series of significant, surprising and spectacular moments. The waves cross channels, media and markets, working together over time to change the retail landscape.
Knowing what those waves look like, and more importantly, what the next ones look like is what drives retail performance for Two West clients. Find out what’s next — twowest.com.
Specialties:
Shopper Marketing & Retail Communications
Insights:
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Shopper/consumer insights
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Competitive research
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Performance tracking
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Retail/shopper trend research
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Ethnographic research
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Participatory design
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Usability
Solutions
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Brand positioning and strategy
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In-store retail communications (traditional, digital, and motion graphics)
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Dealer communications
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Packaging
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Creative services
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Traditional advertising (print, FSI’s, broadcast, radio, outdoor)
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Marketing strategy
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Account planning
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Channel planning and strategy
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Online design and user experience
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Digital signage
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eCommerce
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Mobile planning and design
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Search engine optimization
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Promotions strategy
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CRM strategy
Clients (as of 8/14/12):
Sprint, LG Electronics, The Roasterie, Kathy Ireland Home by ALTA, MillerCoors, The Coffee Bean & Tea Leaf, Hallmark
Two West
Network
