Topic | CRM

Dallas retailer CompUSA has launched CompUSA Network for Business, a loyalty program for the SO/HO market. It awards points at a rate of 13 for every dollar spent.

Online U.S. ad spending is on track to break through the $10 billion barrier and shoot to $12.9 billion, according to a forecast published yesterday by market research firm eMarketer.

RedEnvelope tried something new when it launched Inside The Box, an e-mail newsletter, in August. Veering from the obvious, the multi-channel marketer decided to focus not on products but on advice.

Years ago, when it came to the car buying process, dealers felt like they were the one behind the wheel. Most customers relied on them for information about what vehicles best suited their needs.

Have you ever felt like you were talking to the wind? Publicist Shannon Cherry aims to change that with her e-newsletter, Be Heard Solutions.

The footer, the text that appears beneath the actual newsletter content, is the best place for administrative messaging and CAN-SPAM compliance, but it also offers a great opportunity to continue to sell your products and services and to reinforce your branding.

Those who follow e-mail spending patterns may be in for a surprise. Four years after the dot-com bust, direct marketers are creating a mini-boom, according to Direct magazine’s 2005 online marketing survey.

ESPN's consumer brands division is making an aggressive push this holiday season to extend its brand into retail as a means of strengthening its hold on the hearts and minds of millions of teen and young-adult men.

Shelley Rawlings had her work cut out for her when she joined Network Solutions in 2002. As the new vice president of customer operations and support for the Web solutions provider, she needed to find some solutions of her own for the company’s poorly performing call centers.

Keeping 30 million customers happy is a tall order. But Borders Group, Inc. has taken on that challenge—with information to back it up. In an effort to increase customer satisfaction in more than 460 superstores in the U.S., Borders is conducting customer satisfaction surveys.