Tech Stack
Volvo Focuses on Content and Connection with Its ‘Family Car’ Docuseries
When Volvo was deciding how to celebrate its 70th anniversary in the U.S. market, the brand marketing team homed in on the bond between Volvo owners and their cars with “The Family Car: An American Love Story” docuseries.
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AI
Target Debuts Enhanced AI Gift Finder for Holiday Season
Target adds a slew of customer experience digital upgrades to help shoppers find products in store and online faster.
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AI
Google Rolls Out Chatbot Agents For Marketers
The long-awaited Googlebots are here. Which is to say, Google on Wednesday announced the full availability of its new agentic AI tools, called Ads Advisor and Analytics Advisor. Google debuted the two in-platform chatbot solutions at Google Marketing Live in May and is now rolling these bots out to all English-language accounts, Google VP of […]
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AI
Everyone’s A Little Scared Of AI – Even The CEO Of This AI-Powered Platform
AI tools are – for better or worse – infiltrating every step of the advertising journey, from creative and planning to execution and measurement. At the same time, some consumers are becoming increasingly skeptical as they question the authenticity and human touch of the content they encounter. “There is a lot of negative backlash against AI-generated content […]
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Research
Forrester Survey: Customer Experience the Top Focus for B2C CMOs in 2026
A new survey from Forrester suggests that many B2C CMOs are planning to make the customer experience (CX) their top priority in 2026 — a notable shift from last year, when CX didn’t even crack the top five priorities in the same survey.
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AI
EssilorLuxottica Leans Into AI To Avoid Ad Waste
Inefficiency is baked into the programmatic supply chain. Between invalid traffic (IVT), bots, flawed targeting approaches that need to be adjusted midflight and ad tech taxes collected by middlemen along the way, brands spend a lot of money without seeing a return. But AI can help cut out some of this programmatic waste, said Caroline […]
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AI
Publishers Aren’t Fighting AI, They’re Battling For A Seat At The Table
The current disruption is temporary. Publishers who adapt AI strategically will emerge stronger when the market rebalances. AI presents the latest challenge. The real battle is for market position when things stabilize.
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Social
Social App BeReal Launches Stateside Marketing Push to Counter ‘Doom Scrolling’
To counter the growing entrenchment of AI in social media and daily life, platform BeReal decided now was the right time for a stateside marketing push.
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AI
Direct Isn’t Dead: Tribune’s Kelsey Smith on Reclaiming Relationships in Ad Ops — and Using AI to Do It
Kelsey Smith of Tribune Publishing shares how her team is refocusing on direct sales relationships — and using AI to streamline workflows and free up time for strategy.
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AI
Sell Side Summit Austin: The Publisher’s Rough Road to Programmatic Resilience
At Sell Side Summit Austin, publishers explored how AI, first-party data, and diversified ad tech stacks are helping them reclaim control.
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AI
This Is the Remix: How Publishers Tune Into the Connected Future
At AdMonsters Sell-Side Summit Austin, Mediavine CRO Amanda Martin explored how AI-driven discovery and new rules for premium inventory are helping publishers remix control and stay profitable in the connected future.
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