Short Cuts
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Short Cuts
Gardening merchant Smith & Hawken has appointed renowned garden writer and consultant Katherine Whiteside as the company’s advisor and spokesperson. Whiteside,
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Nordstrom Inc. has certified the accuracy of its 2001 annual report, its quarterly reports for the first and second quarters of 2002 and the other reports
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Search Engine company FindWhat.com has renewed it distribution agreement with CNET Networks Inc. Under the terms of the pact, Fort Myers, FL-based FindWhat.com
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Alternate Marketing Networks Inc. has named R. Phillip Baker to serve on its board of directors.. The addition of Baker brings the total number of board
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Qwik-Cook Inc. has named Maysel R. McGown as director of marketing. The Rochester, NY-based company publishes the Home Trends, Picket Fence and Back to
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Nathan Milliken has been named vice president and general manager of Eposilon’s St. Louis facility, which is central to Epsilon’s direct marketing business.
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CBS MarketWatch, an online financial news service, has purchased 24/7 Real Media’s Open AdStream to manage its online advertising. Direct marketing and
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Donna G. Wald has joined Inter/Media Advertising in Encino, CA, as senior vice president/account director. She will manage the agency’s ditech.com business.
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DoubleClick Inc. has formed an alliance with Interactive Market Systems(IMS) to integrate IMS’ WebRF reach and frequency products with DoubleClick’s MediaVisor
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Short Cuts
The Direct Marketing Association and the e-tailing group have released a best-practices e-commerce book called “Just Shopping.” Based on research studies