rebranding
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Profiles & Campaigns
Marketers on Fire: Nutrabolt CMO on C4 Energy Rebrand, Growth Strategy and Working With Talent
We talked through C4 Smart Energy’s rebrand with Zajic, who joined the company in late 2022, as well as his overall growth strategy for Nutrabolt’s brands.
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Engagement
Marketers on Fire: Mark Kirkham, SVP and CMO of PepsiCo International Beverages
We spoke with Kirkham about recent campaigns for Gatorade and 7UP, the challenges facing global marketers today and restaging an iconic brand.
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Demand Gen
Aunt Jemima and Uncle Ben’s Make a Statement: Rebrand Considerations for Marketers
The do’s and don’ts of a public rebrand.
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Acquisition
Edgy Tone Pops in New Diet Coke Campaign
Diet Coke has unleashed the latest iteration of its new global
brand platform to promote two new flavors. -
Acquisition
J&J Consumer Takes Strong Steps to Revitalize its Brand
The brand’s position in the U.S. baby-care market has been eroded by companies focusing product
innovation on all natural ingredients. A major turnaround effort is underway called Project Apollo. -
Direct Marketing | Print
Equipment Depot Rebrands to Become More Human
A major rebranding helped Equipment Depot create a human connecting in an B2B industry not known for being warm and fuzzy.
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Agencies
Q&A: Avnet’s B2B Journey to Reach Millennials
Avnet CMO Kevin Sellers shares how the B2B firm’s rebranding helps it connect with Millennials and other new audiences.
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Agencies
3 Key Strategies to Analyze Your Brand
While it’s important to evaluate your brand (and perhaps make revisions), a complete rebrand may not always be the best option.
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Agencies
Successfully Navigating a Rebrand
No matter the industry, smart marketers know visual updates should be an important part of a proactive, strategic planning process because it’s important to keep your brand relevant to your core target at all times.
