rebranding Archives - Chief Marketer

5 Ways to Modernize Your Legacy Brand in 2025—and Beyond

Five ways to bring your legacy brand into modern consideration, while keeping your wits, and your best bits, about you.

Marketers on Fire: Nutrabolt CMO on C4 Energy Rebrand, Growth Strategy and Working With Talent

We talked through C4 Smart Energy’s rebrand with Zajic, who joined the company in late 2022, as well as his overall growth strategy for Nutrabolt’s brands.

Engagement

Marketers on Fire: Mark Kirkham, SVP and CMO of PepsiCo International Beverages

We spoke with Kirkham about recent campaigns for Gatorade and 7UP, the challenges facing global marketers today and restaging an iconic brand.

Demand Gen

Aunt Jemima and Uncle Ben’s Make a Statement: Rebrand Considerations for Marketers

The do’s and don’ts of a public rebrand.

Acquisition

Edgy Tone Pops in New Diet Coke Campaign

Diet Coke has unleashed the latest iteration of its new global
brand platform to promote two new flavors.

Acquisition

J&J Consumer Takes Strong Steps to Revitalize its Brand

The brand’s position in the U.S. baby-care market has been eroded by companies focusing product
innovation on all natural ingredients. A major turnaround effort is underway called Project Apollo.

Direct Marketing | Print

Equipment Depot Rebrands to Become More Human

A major rebranding helped Equipment Depot create a human connecting in an B2B industry not known for being warm and fuzzy.

Agencies

Q&A: Avnet’s B2B Journey to Reach Millennials

Avnet CMO Kevin Sellers shares how the B2B firm’s rebranding helps it connect with Millennials and other new audiences.

Agencies

3 Key Strategies to Analyze Your Brand

While it’s important to evaluate your brand (and perhaps make revisions), a complete rebrand may not always be the best option.

Agencies

Successfully Navigating a Rebrand

No matter the industry, smart marketers know visual updates should be an important part of a proactive, strategic planning process because it’s important to keep your brand relevant to your core target at all times.