Games

• Agencies

  Vaseline Readies Massive Promotion with “Maneater”

  Unilever has launched a massive promotional campaign for its Vaseline Aloe Fresh brand tied to a new Lifetime Networks miniseries, “Maneater”

• Agencies

  Cinnabon Promo Says “Tax Day Bites”

  Cinnabon is hoping to poke a little fun at the stress tax day can cause Americans with a promotion called “Tax Day Bites”

• Agencies

  Hyatt Promotion Offers 365 Free Nights

  To draw attention to enhancements to its Gold Passport loyalty program, Hyatt Corp. is running a pair of promotions designed to illustrate the concept of hospitality

• Agencies

  Sunny Delight Tours Sample New Smoothies

  Sunny Delight Beverages Co. is embarking on two road trips to introduce a new product, SunnyD Smoothies

• Agencies

  I Can’t Believe It’s Not Butter Runs Contest with Deen Brothers

  Home cooks who want to test their celebrity-chef mettle can do so in a new Web contest just launched by Unilever’s I Can’t Believe It’s Not Butter brand

• Agencies

  Dreyer’s Contest to Serve Up 1,500 Ice Cream Parties

  Dreyer’s/Edy’s is about to embark on its fifth year serving up ice cream socials in thousands of neighborhoods across the country

• Agencies

  Align Your Prize With Your Audience

  The more a giveaway item aligns with the target demographic’s interests and the more directly it ties to the consumption of the brand

• Agencies

  Gamestop Sweeps Shows How to Succeed in Chinatown

  Videogame retailer GameStop recently launched a sweepstakes promotion around the newest edition of the RockStar Games computer shoot-’em-up, “Grand Theft Auto: Chinatown Wars,” that includes both instant-win and live elements

• Agencies

  Quick Tips: Play to Win

  Capturing consumer data should be a top priority when running games and contests

• Agencies

  Spread the Wealth With More, Smaller Prizes

  With marketing budgets becoming tighter and tighter, one good strategy is to offer a handful of “baby carrots” as prizes for games