Experiential

• Agencies

  Nintendo Plays First Music Gig

  Nintendo of America is stepping into the music-marketing arena this summer with a 30-city tour that merges gaming and music. Alternative rock band Evanescence

• Agencies

  Home Depot Takes Sponsorship of ESPN’s College GameDay

  The Home Depot has signed on as the presenting sponsor of ESPN’s College GameDay, replacing Discover Card, which had held the position for the last two

• Agencies

  Progaine Samples at 250 Health Clubs

  Pfizer Corp. will sample Progaine shampoo and conditioner via 250 health clubs in six markets next month. The clubs will distribute 375,000 samples accompanied

• Agencies

  CVS Launches Sampling Co-op

  CVS Pharmacy will begin this fall offering its cardholders a new loyalty program in the form of a sampling co-op. The co-op, called TargetMail ExtraCare,

• Agencies

  Panasonic Mobilizes to Reach Young Bilingual Crowds

  Panasonic Consumer Electronic Co. has launched a bilingual mobile marketing promotion to increase awareness among the young crowd. The Save Your Summer,

• Agencies

  Wal-Mart Gets Ready to Retail-Tain

  Disney’s Kim Possible and Scholastic’s Clifford the Big Red Dog each have play dates scheduled in Wal-Mart stores this summer. The Bentonville, AK-based

• Agencies

  Bender/Helper Opens Entertainment Marketing Company

  Public relations firm Bender/Helper Impact has opened an entertainment marketing services company, Entertainment Impact. Steve Honig was named general

• Agencies

  Johnson & Johnson Launches Canadian Beach Patrol

  Johnson & Johnson will patrol Canadian beaches this summer to tout its Neutrogena skincare brand. Teams of Neutrogena Sungards will comb the beaches to

• Agencies

  Dannon Digs Sand Soccer

  The Dannon Co. will sample new Light ‘N Fit Smoothies among sand soccer players and fans as co-sponsor of the Sand Soccer U.S. Open in Virginia Beach,

• Agencies

  Avon takes its Show on the Road

  Avon, in partnership with Q-Tips, hit the road last month with a custom-built trailer that transforms into a beauty salon to showcase its wares and support