Experiential

• Agencies

  Return OnWhat?

  The excitement and buzz surrounding event marketing has forgiven many of its shortcomings specifically where it misses one of promotions’ greatest strengths:

• Agencies

  PROMO exclusive: By the Numbers

  At one time, marketers might have thought of events in terms of a stand-alone mobile unit parked at Wal-Mart to introduce new hair care products, or a guerrilla team working the streets of New York or Chicago to pass out coupons for a cellular phone.

• Agencies

  Scene and Heard

  If done well, events can be a marketer’s dream. At a well-planned and executed event, consumers get to touch the brand, play with it, test drive it, and

• Agencies

  Coke Debuts Mall Lounges

  Coca-Cola Co. has launched Coca-Cola Red Lounges targeting teens in malls in Illinois and Los Angeles. Lounges opened earlier this month in Chicago-area

• Agencies

  A&E Network Launches Nationwide Campaign

  A&E plans to hit New York, Los Angeles, Chicago, Philadelphia, San Francisco, Washington, DC, Boston and Miami nationwide this month with street teams

• Agencies

  Simon Property Group and MCI Form Marketing Alliance

  Simon Brand Ventures, the business-to-consumer arm of Simon Property Group, has entered into an integrated marketing alliance with MCI. MCI will incorporate

• Agencies

  The N Network Kicks-off Mall Tour

  The N, Nickelodeon’s nighttime network for teens, this month takes its new series Real Access on a five-city mall tour. The Real Access Mall Tour will

• Agencies

  Nivea for Men Targets 2 Million Commuters

  Beiersdorf, Inc. is distributing 2 million samples of its Nivea for Men lotion in train stations. Beiersdorf targets male commuters at more than 792 rail

• Agencies

  McDonald’s Ends Monopoly, Readies for World Children’s Day

  McDonald’s Corp. ended Best Chance Monopoly a few days early, as anticipated. The chain ran out of game pieces before the four-week promo’s scheduled

• Agencies

  San Francisco 49ers Fans Go Nuts

  Nut marketer Diamond of California will blitz San Francisco’s 3 Com Park this month to leverage its visibility during the NFL game broadcast on ABC’s