Experiential
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Agencies
Brands Back Earth Day Events
Natural foods marketers are rallying behind the annual Go Organic for Earth Day promotion as mainstream consumers embrace organic foods.
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Agencies
CPG Sales Up 1.6%; Drugstores Gain Ground: IRI
Packaged goods sales rose a mere 1.6% to $394.1 billion in 2005 in the face of economic uncertainty and Hurricane Katrina.
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Agencies
NBC Boosts Heist Via Street Team, Sweeps Promo
NBC took to the streets this month to promote its new show, Heist, handing out premiums and driving people to an online sweepstakes for a chance to win $5,000.
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Agencies
Speech, Speech: Why–and How—to Hit the Speaking Circuit
Standing out from the crowd, regardless of your organization’s industry, is a huge challenge. One way to meet the challenge is to expose your company’s expertise to prospective customers by speaking at public forums.
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Agencies
Jones Explores Sale of Company
The Jones Apparel Group, Inc. said this week its board of directors is considering the sale of the entire $5 billion company.
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Agencies
CBS Tunes Into Supermarkets
Shoppers will start seeing network TV in 1,300 supermarkets nationally as CBS takes to the in-store airwaves.
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Agencies
TrueBlue Cocktails Goes on Sampling Spree with Bloomingdale’s
TrueBlue Blueberry Juice Cocktails are sticking to its true colors via major sampling events next month at Bloomingdale’s.
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Agencies
USA Networks Seeks ‘Characters’ For Site, Contest
USA Network is expanding its Characters Welcome branding effort launching a multi-tiered campaign and a contest that offers viewers a chance to win their own Web series.
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Agencies
3-A-Day of Dairy Jumpstarts Summer Dieting
Dairy Management, Inc. is already prepping for swimsuit season with a slate of 3-A-Day dairy promotions.
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Agencies
Federated Settles with NY Attorney General Over Sales Promotions
Federated Department Stores this week settled a claim by the New York attorney general over misleading sales promotions and ads.