Experiential
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Agencies
P&I Postscripts
U.K. GROCER TESCO: is rewarding its 13 million…ODYSSEY CRUISES: which operates a luxury cruise vessel on the Potamac River, will…
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Agencies
Domino’s Pizza to Pitch New Brownies with Sampling
A little sweetness after a pizza is just the treat that Domino’s Pizza is hoping to entice its customers with as it kicks off a nationwide brownie-sampling event tomorrow to introduce its new Brownie Squares.
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Agencies
Sam Adams Lets Consumers Pick Next Craft Beer
Sam Adams is going to its customers to find the next beer to add to its Brewmaster’s Collection next year.
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Agencies
Jeep Targets Youth Through MySpace, Tour
Free Concerts, a MySpace Web page and a new Jeep Compass are some of the ingredients Jeep is using in a multi-city tour it hopes will drive young consumers to its vehicles.
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Agencies
HBO Touts Rome DVD Release Via NYC Event
HBO put a new spin on the old saying, “When in Rome, do as the Romans.” In a buzz marketing stunt, the network brought a piece of old-time Roman flavor to city streets to spark excitement around the DVD release of Rome.
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Agencies
Canon’s Maria Mania to Invade Manhattan for U.S. Open
Canon U.S.A. is aiming for a picture perfect promotion that has New Yorkers doing double, triple, or quadruple takes as the company serves up Maria Sharapova look-alikes on the streets of Manhattan as part of its U.S. Open tennis sponsorship.
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Agencies
Wal-Mart Taps Saatchi & Saatchi X as In-Store AOR
Wal-Mart Stores named Saatchi & Saatchi X as its first AOR for shopper and in-store communications.
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Agencies
Meredith Forms Event-Marketing Arm
Meredith Corp. has formed an experiential marketing group and named sales veteran Dave Randell to run it.
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Agencies
Mazda Drives into Cities with Zoom-Zoom Live Tour
Nearly 50,000 car lovers are expected to take to the tracks in coming months in a Mazda vehicle as part of the automaker’s 10-city Zoom-Zoom Live Tour.