Experiential
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Agencies
News Briefs
DAVIE-BROWN ENTERTAINMENT: named Lori Rayfield…IPSH!: the global mobile marketing agency, has expanded into…
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Agencies
Dentyne Brings Movies to Campus
Dentyne gum plays campus matchmaker this fall with its first-ever campus tour and nightlife campaign.
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Agencies
Denny’s Drives Sales with 49 Million Scratch-Off Cards
Denny’s is revving up excitement around a new scratch-off promotion with Coca-Cola that dangles a chance for customers and racing fans alike to ride along with some of their favorite NASCAR Nextel Cup Series drivers.
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Agencies
ABC Hits New York Streets with Dancing ‘Stars’
ABC is bringing dancing stars to the streets of New York as part of a guerilla marketing stunt to hype up the latest season of its popular show Dancing With the Stars.
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Agencies
Home Depot Touts In-store Expo, MasterCard Sweeps
The Home Depot is putting on a show this month with a cast of diverse brands.
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Agencies
Human Fruit Stages ‘Protest’ for Naked Juice
Life-sized apples, giant kiwis and over-blown grapes will be on the streets “protesting” in Chicago this month and handing out samples of Naked Juice.
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Agencies
Dr Pepper Reprises $1 Million Football Throw Contest
Dr Pepper is back to quench college football fans’ thirst for $1 million. Now in its 11th year, the beverage maker is giving two fans a chance to win a $1 million cash prize as part of its 2006 ESPN College Pick ’em Game presented by Dr Pepper. The promotion is touted on more than 300 million Dr Pepper cans.
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Agencies
Macy’s Ads, Events Tout Its National Conversion
Macy’s breaks its first national ads and a slate of local events as 400 regional department stores convert to the Macy’s name this weekend.
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Agencies
Dunlop Dangles Eyewear for Tires
Would you like a pair of eyeglasses to go with those tires?
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Agencies
Levi’s Goes to School for Ad Campaign Search
Levi’s brand is on the hunt for a few good faces to star in its spring 2007 advertising campaign, and is hitting college campuses as part of a nationwide search.