Data
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Agencies
Ways to Improve Your Mailing List Performance
Thanks to reduced prospecting and catalog circulation, many mailers are finding they have fewer housefile names to leverage, and less new names on the rental market. How can you improve your list’s performance, and get profitably back in the mail? Here’s a few tips.
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Data & Analytics
Move Beyond Your Current Distribution Channels
Looking beyond the obvious, discovering new ways of doing things and finding new distribution channels is essential in today’s fluctuating economic climate.
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Agencies
The Seven Basics for Success Using B-to-B Lists
Think you know just about everything there is to know about using business-to-business lists to generate new customers? Maybe you do. But some marketers, in their enthusiasm for implementing the most cutting-edge tactics, might be overlooking the basics.
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Agencies
Do Talk to Strangers: Basics of Statistical Prospecting Models
Statistical prospecting models don’t have to be confusing to direct mailers. If you know about two main types of acquisition models, you can boost your business far beyond the “mail-to-everyone-all-the-time” approach to finding new customers. You don’t even have to know how to create models. Just know what to ask for when you want them.
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Acquisition
Broker Roundtable: In a Social World, What’s the Long-Term Viability of Direct Mail Lists?
This week’s question: With today’s younger generation more accustomed to e-mail, mobile, etc. what do you think about the viability of direct mail lists long-term?
Our current panel features Erik Formica of FMI Inc., Jackie Kern of Main Street Direct, Jeff Kobil of LDS Group Inc., Lee Kroll of Kroll Direct Marketing Inc., Chaim Lazar of Net60 Llc, Kraig Prange of Acton International Ltd. and Adrea Rubin of Adrea Rubin Marketing Inc (Would you like to be considered to be a member of our roundtable? Contact Larry Riggs at [email protected].)
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Agencies
Second Chances: A Guide to Retesting Files
Life is full of second chances. You may try a restaurant more than once to determine how good their food is. You might see a movie by an actor who was once in a movie you hated. You might even go on a second date with someone even if the chemistry wasn’t there the first time out. So why wouldn’t you retest a file and give it a second chance?
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Agencies
iAds and iPads: App-Based Ad Targeting
NO MATTER HOW YOU GRAB HOLD OF IT, iPhone 4 was good for Apple’s revenues. And the iPad hasn’t hurt either. The company posted a 61% year-over-year gain
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Agencies
Inbound Leads Need Fast Action
A 2007 study on the value of lead response time from the Massachusetts Institute of Technology has proven a godsend for lead technology firms. According to the MIT study, the odds of contacting a lead captured by an inbound contact center drop by 80% after a five-minute threshold. After half an hour, the odds fall by 99%, the study found.
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Agencies
Broker Roundtable: How are brokers coping with fewer new lists on the market?
This week’s question: How are brokers coping with fewer new lists regularly coming into the market?