Data
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Agencies
Facebook IPO Will Draw Attention To Social Media Data Practices
Facebook’s impending initial public offering may cause additional scrutiny on all marketers’ data-gathering and data-mining practices. Dennis Dayman, Eloqua’s chief privacy and security officer outlines some concerns for direct marketers.
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Agencies
Half of Top Luxury Brands Are “Feeble” in Mobile: Study
A new report that examines the mobile capabilities of 100 top brands in luxury categories from fashion and hospitality to beauty/skincare and jewelry gives failing grades to almost half of those brands’ mobile portals.
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Agencies
Aggregated Content Helps Microsoft VAR Start Social Conversations
Microsoft VAR TurnOn!Dynamics is using aggregated content to start a dialogue with prospects in social media.
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Agencies
Content is Key in B2B Social Strategies
Chief Marketer recently talked with Ron Jacobs, president of Chicago-based direct/digital marketing agency Jacobs & Clevenger, to get his ideas on how B2B marketers can develop a better content marketing strategy.
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Agencies
5 Tips to Find High Performance Segmented B-to-B Prospect Lists
Here are 5 tips to help you find or build segmented prospect B-to-B lists that produce the best ROI and lowest cost to acquire a buyer of your own
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Agencies
4 Tips for Integrating Inserts and Social Media
There are many ways businesses can use inserts to add balance and reach to their online marketing programs
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Agencies
IBM’s Social Selling: The Computer Giant Finds B2B Leads in Social Media
In B2B marketing, how do you make social media an efficient, cost-effective channel for finding new customers and selling to business clients?
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Acquisition
Revamped Email Program Helps Hunter Douglas Resellers Connect With Prospects
Hunter Douglas recently launched a new turnkey email program to help resellers promote the manufacturer's window treatments to consumers.
