Data

• Data & Analytics

  Early Return (Visitors) in the Online Race

  Mitt Romney’s web site drew the highest proportion of Hispanic visitors in January, and Gingirch’s online traffic had the biggest bank accounts. But the Obama campaign put them all in the shade for absoulte traffic volume, racking up more site visits for the month than all his GOP rivals combined.

• Data & Analytics

  Five Wrong Turns in Multicultural Marketing and How to Make Them Right

  Here are five wrong turns we

• Agencies

  Lead Management (And Data) Practices Vary Among B2B Marketers

  A new study shows business-to-business marketers vary greatly on their lead generation, lead nurturing and lead evaluation practices.

• Agencies

  PDF Download: Chief Marketer’s 2012 Business-to-Business Lead Generation Survey: Your Best Prospects

  PDF Download: Download the research from the 2012 Business-to-Business Lead Gen Survey, Sponsored by Merit Direct & Penton Media

• Agencies

  VW Gets Strong Click Rates from Location-Based Super Bowl Campaign

  For its third commercial appearance at the Super Bowl, VW wanted a way to make its ads stand out from the clutter of other car commercials. The company chose to partner with JiWire on free WiFi access around Indianapolis before, during and after the game, in return for watching its TV spot before login.

• Agencies

  Making the Most of Paid Search to Engage B2B Buyers

  Here’s 5 underutilized paid search opportunities B2B marketers should take advantage of to boost their online ROI.

• Data & Analytics

  7 Tactics for Using Email Appends to Increase Customer Value

  Infogroup’s Dan M. Babb discusses the opportunities email appending offers direct marketers.

• Data & Analytics

  Using Program Optimization to Make the Most of Big Data

  Arthur Sweetster, chief marketing officer at 89 Degrees, offers insight into capturing and using Big Data — the ever-increasing volume of customer and prospect information available to marketers.

• Agencies

  As Hispanic Population Grows, So Do Challenges for Marketers: 5 Insights

  The Latina shopper is a smart, knowledgeable shopper

• Agencies

  Prospecting on All Platforms: Chief Marketer’s 2012 Lead Gen Survey

  Whether your brand sells to consumers or to other businesses, chances are you’re looking for leads in lots of new places.