Data Archives - Page 35 of 59

Pre-ranking Leads Maximizes Expensive Sales-Staff Efforts

Lead scoring proves valuable in the business-to-business (B2B) marketing space, where salespeople’s time is money.

Using Marketing Analytics to Accurately Microtarget B2B leads

It is imperative to identify the B2B lead generation tactics that best connects with the best prospects early, helps optimize lead quality, and closes more deals.

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Want Travel Business? Look to Your Smartphone Presence

A couple of recent reports have put some numbers behind the notion that we lean on our mobile phones for much more than just talk these days. Specifically, if you’re involved with the travel industry and want to reach a customer base that’s lighting out for the territory this summer, you might want to start making serious plans to mobilize your campaigns. As it turns out, smartphones aren’t just the last things we touch before takeoff or the first things we reach for when we’re wheels down.

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Brand Consistency Helps Vistaprint Connect With Prospects

A consistent brand presence across channels

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B2B Firms Must Rethink the Lead Supply Chain

The shrinking sales cycle has put a lot more pressure on B2B companies to engage with prospects swiftly and effectively. The challenge is that resources are limited

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The New Sweet Spot for Reaching the Hispanic Consumer

When it comes to the Hispanic consumer, there’s what brand marketers know about this demographic and what retailers know. Here’s how to start bringing those two pictures together to create a whole portrait of Hispanic shoppers.

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FTC Calls For Legislative Oversight of Data Brokers

The Federal Trade Commission has issued a report recommending, in part, that data brokers offer consumers greater transparency into, and control over, data collected and stored. The report also recommends a central web site where consumers can learn about data compilers by name, understand their proceesses, and exercise rights of access to their data.

Agencies