Data

• Agencies

  2012 PRO Award Winner: Turner Broadcasting Ad Sales for AT&T

  2012 PRO Award Finalist: Turner Broadcasting Ad Sales for AT&T and the “Conan /AT&T Blimp Sponsorship” promotion.

• Agencies

  2012 PRO Award Finalist: The Marketing Arm for Doritos

  2012 PRO Award Finalist: The Marketing Arm for Doritos and the “Crash the Super Bowl” Best Sponsorship or Tie-in Promotion.

• Agencies

  2012 PRO Award Finalist: PGW Experience for PepsiCo

  2012 PRO Award Finalist: PGW Experience for PepsiCo and the “Pepsi X Factor Sponsorship Activation.”

• Agencies

  2012 PRO Award Finalist: The Marketing Arm for Doritos

  2012 PRO Award Finalist: The Marketing Arm for Doritos and the “Call of Duty Rank Up” promotion.

• Agencies

  A New “Outlook” on Personal Email

  Microsoft made the next big move in the email world yesterday, introducing Outlook.com as a personal email service that will replace HotMail.

• Agencies

  How to Avoid Big Data Analysis Paralysis

  The great amount of prospect data floating around can get in the way of gaining useful information. TargusInfo’s Paul McConville offers tips on limiting the scope of data gathering to its most effective elements.

• Agencies

  Mobile Looms Large as Facebook Fights Branding Medium Label

  There’s a lot more news in Facebook-land than just its recently announced financial performance. Nestled within the company’s very first earning report and related management call are a number of gems regarding how marketers can best make use of changes the social network is planning. Want a hint? Think mobile, and think it a lot.

• Agencies

  U.S. Email Interaction Lags Behind Other Countries: Silverpop

  What does it take to get an American to open email marketing messages? A bit more effort on marketers’ parts than in other regions, according to a new study from Silverpop.

• Agencies

  Marketing Data on IT Prospects Varies: Study

  Buyers of high-tech offerings within organizations are a highly sought market, and a new study from Bernice Grossman and Ruth Stevens offers insight into the various sources of prospecting data available on them.

  “An [information technology] buyer is a big buyer,” says Grossman, president of marketing database consultancy DMRS Group. “They buy a lot, and multiples of the same. And those are becoming such important titles as we move into a digital world that those titles are becoming databases in and of themselves.”

• Agencies

  Telemarketing Helps First Databank Qualify Leads

  Small, highly specialized business-to-business marketers often lack the resources to follow up every casual inquiry. First Databank (FDB), which sells drug data to medical information system providers, health plan operators, pharmacy benefit managers and other organizations, has been using an outside telemarketing firm to pre-qualify its leads. The sales cycle is slow—it took more than […]