Data
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Agencies
Attention, Shoppers: Store Is Tracking Your Cell
Retailers are gathering data about in-store shoppers’ behavior and moods, using video surveillance and signals from their cellphones and apps.
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Agencies
How Marketing Can Deliver Qualified Leads
The challenge for companies running multichannel marketing campaigns lies in the ever-present gap between marketing and sales.
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Agencies
Content and Data Crucial for Lead Nurturing
B2C and B2B lead nurturing processes have their differences, but bottom line its all about buyers trying to make informed decisions.
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Agencies
Restaurants Turn to Mobile Loyalty Rewards Apps to Lure Customers
Restaurant operators are increasingly supplementing their old loyalty-card programs with mobile loyalty rewards apps to keep eaters coming back in a soft economy.
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Agencies
5 Ways to Capture Leads Without a Lot of Writing
Campaigns to capture leads rely heavily on the offer, which usually takes a good amount of writing and editing. This article offers tactics that don’t require much writing.
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Agencies
8 Ways to Lose a Prospect’s Trust
(Copyblogger) You’ve probably visited a company’s website with the full intention of making a purchase only to leave it a few minutes later without buying anything. This is probably because, for some reason or another, the site lost your trust. Here’s a look at eight possible ways to lose a prospect’s trust, including: writing for […]
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Agencies
The Role of Content Marketing in the Lead Generation Funnel
Running a successful content marketing campaign requires a proper understanding of the lead gen funnel.
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Agencies
Using Mobile Data to Change Consumer Behavior
Analytics applied to mobile data may be the next big thing when it comes to figuring out ways to change customer behavior in ways that really matter.
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Agencies
5 Tips for Improving Video Marketing
As the Internet changes the way prospects access products and services, businesses must focus on new ways to reach their target. Video marketing is one way.
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Agencies
7 Dos and Don’ts of Mobile App Marketing: Infographic
These 7 Dos and Don’ts of mobile app marketing shed light on vital aspects marketers need to focus on to ensure their promotional activities drive results.