Data
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Agencies
Generating Customer Feedback With Real Conversations
Even in a digital world, don’t forget real face-to-face conversations when it comes to generating customer feedback.
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Data & Analytics
How to Build Healthy, Profitable Relationships with Your Customers
Building healthy relationships with your customers is hard work. Take a look at these three things you can do right now to make your customers happy.
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Agencies
Get Ready for Engagement Scoring: Four Key Steps
Many marketers are unable to interpret critical purchasing cues because they can’t track engagement across channels.
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Agencies
Special Report – Mobile Event Tech
Event Marketer’s latest tech special report focuses on mobiles devices marketers can use to enhance their next special event.
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Agencies
The New B2B SEO: Search Experience Optimization
SEO should now stand for search experience optimization, to account for users’ higher expectations.
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Agencies
Determining the Value of Social Data and Share of Voice
CMOs and data scientists are experiencing the allure of social data as a tool to make broader marketing decisions.
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Data & Analytics
4 Strategies to Maximize Marketing Investments for Improved Sales Productivity
Here are four simple considerations to ensure your efforts are utilized and sales productivity increases.
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Agencies
5 Things B2B Marketers Need to Know About Organic Search
Many B2B marketers see organic search as a solution to just one piece of the sales funnel, but that’s an insufficient view of things.
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Agencies
Learn the Latest at B2B LeadsCon
Check out these interviews with featured B2B LeadsCon presenters.
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Agencies
5 Steps to a Successful Online Sweepstakes
Here’s five ways to create online sweepstakes that are beneficial to both the brand and the consumer.