Data
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Data & Analytics
Do You Have a True B2B Marketing/Sales Partnership?
Over half of B2B marketing and sales departments think they have a great working partnership—but in reality that isn’t the case
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Agencies
LeadsCon New York Call for Speakers
The LeadsCon New York call for B2B and B2C speakers is open.
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Agencies
How to Automate Lead Verification
Over the last couple of years, there has been a shift in lead generation away from focusing on just lead quantity towards a model that emphasizes quality.
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Data & Analytics
Special Report: Following Digital Footprints to Make Sense of All Your Data Points
Marketers like Kraft are using online behavior to get a fuller view of their customers and craft social campaigns in real time.
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Agencies
Beyond the Big Data Hype
Look beyond the flood of big data to create models relevant to more targeted online media buys.
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Agencies
CM Asks…What Are Your Biggest Data Challenges?
When you’re building a customer relationship, good data is the foundation. Chief Marketer asked several marketing pros to share their biggest data sources and pain points.
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Agencies
Moneyball and Marketing: Challenging Conventional Data Wisdom
It’s time to bring the principles of Moneyball to sales and marketing and prove or disprove the unchallenged assumptions and worn-out hunches that have governed marketing for too long.
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Agencies
RPI vs. RFM: Real-Time Value in Software as a Service
Learn how a customer’s relationship, persona and intent can help SaaS marketers get a better profile of users.
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Acquisition
Making Sense of Lead Gen Metrics and Your True ROI
Sure, you’re measuring your cost per lead. But are you really measuring the true effectiveness of your lead generation initiatives, across your entire enterprise?
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Acquisition
More Quality Leads Needed in Education Market
In the past, when colleges and universities were looking for prospective students, the focus was really just on generating leads.
