Data Archives - Page 13 of 59

3 Tips for Capitalizing on Mobile Messaging

There’s huge marketing opportunities in mobile messaging apps, and brands need to catch up. Here’s how.

Tap into Behavioral Cues for Summer Marketing, Not Holiday Cues

This author makes the case that summer marketing is more about consumer behavior and other lifestyle factors rather than big summer holidays.

Agencies

4 Secrets to Drive In-Store Traffic and Sales with Mobile

Here are 4 mobile tactics retailers can use to bring consumers into a brick and mortar store.

Agencies

How to Allocate and Manage a Digital Marketing Budget

The most successful CMOs determine how best to allocate their resources, a task that can seem overwhelming when examining complex marketing budgets.

Data & Analytics

Digital Transformation, The Next Level of Sales Enablement

Technology alone won’t transform your business. It only becomes transformative when woven together in a way that creates engagement, starting with the customer and moving back all through the organization.

Agencies

CMO Talks: 3 Things to Know Before Taking a New CMO Job

Here’s a bit of news. CMOs get fired. A lot. In fact, we’re the most fired executive in the board room.

Agencies

Ideas for Driving Growth With Lead Management

Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost, according to Forrester Research.

Agencies

Full Agenda Announced for B2B LeadsCon Summit 2014

The B2B Leadscon Summit Full Agenda is now available here. This event gives you the opportunity to hear from the B2B Lead Generation experts and learn the latest tactics of B2B marketing on: B2B Customer Acquisition Lead Nurturing From Good to Great with Lead Conversion Why Customer Retention is Key How to Drive Revenue with […]