Data
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Data & Analytics
Jay Baer on Creating Value in Marketing
Today, a “friend of mine” mentality is replacing “top of mind” for consumers—and here’s why marketers need to catch up.
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Agencies
Maximizing Your Mobile Traffic — 3 Tips
Engagement should be instant for mobile campaigns in order to capture and convert leads.
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Agencies
Does Targeted Push Text Work Better than Broadcast? Report
This new report from Urban Airship provides results on how and why targeted push texts work better than broadcast.
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Data & Analytics
4 Strategies to End the Struggle Between Marketing and Sales
Here’s how to get started finding common ground and improved communications between marketing and sales.
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Agencies
Why Keeping Your Data Clean Can Help the Environment
Keeping your data clean can not only improve marketing ROI—it can help the environment as well.
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Data & Analytics
SiriusDecisions Summit Focuses on B2B Growth
SiriusDecisions 2014 Summit focused on an era of growth and how marketing and sales teams can make the most of it.
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Agencies
5 Ways to Befriend Your CFO
So, why should the lovable, well-liked CMO pair up with the by the books, by the numbers, budget buzz-killing CFO?
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Data & Analytics
Trade Show Marketing Do’s & Don’ts: Ways to Annoy Your Prospects
Think you know how to behave in an exhibit hall? Check out these tips from B2B experts on trade show etiquette.
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Agencies
25 Takeaways for Killer Mobile Marketing: Infographic
Strategy, types of mobile, who’s on and much more are all questions answered with this easy-to-navigate info graphic to help us with mobile marketing.
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Data & Analytics
Apply Now to Become a B2B Top Shop!
Chief Marketer’s new B2B Top Shops will feature the best B2B marketing agencies. Learn how you can be a part of this essential listing.
